39분

Episode 24: Buy this, not that: Why purchase decision making is getting more complex Mintel Little Conversation

    • 비즈니스

Today, we talk about purchase decision making or, more simply, the complicated process consumers go through before parting with their hard-earned cash. As companies go bust and in-store footfall declines, it may be tempting to declare the death of the high street/main street. The truth is, consumers are simply changing the way they approach shopping. Online and offline practices are more fluid than ever, while factors like social media, direct-to-consumer brands, and data-driven marketing contribute to further disruption. Join our analysts for an insight-packed conversation encompassing decision fatigue, the redefinition of value, and the impact of ethical practices and sustainability.

Host: Samantha Dover (Senior Retail Analyst, UK)
Guest: Carol Wong-Li (Associate Director of Lifestyles and Leisure, Canada), Diana Kelter (Senior Trend Analyst, US),
Jane Hurh (Senior Analyst, Mintel Purchase Intelligence)

Today, we talk about purchase decision making or, more simply, the complicated process consumers go through before parting with their hard-earned cash. As companies go bust and in-store footfall declines, it may be tempting to declare the death of the high street/main street. The truth is, consumers are simply changing the way they approach shopping. Online and offline practices are more fluid than ever, while factors like social media, direct-to-consumer brands, and data-driven marketing contribute to further disruption. Join our analysts for an insight-packed conversation encompassing decision fatigue, the redefinition of value, and the impact of ethical practices and sustainability.

Host: Samantha Dover (Senior Retail Analyst, UK)
Guest: Carol Wong-Li (Associate Director of Lifestyles and Leisure, Canada), Diana Kelter (Senior Trend Analyst, US),
Jane Hurh (Senior Analyst, Mintel Purchase Intelligence)

39분

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