27분
Encore: Häagen-Dazs vs Ben & Jerry's | Doughboys and Dead Heads Business Wars
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It's 1984 and Ben & Jerry's is fighting for its life. Häagen-Dazs is pressuring distributors to stop carrying the Vermont ice cream brand and the deadline for distributors to comply is closing in fast. But with help from a lawyer with a hole in his shoe and a spate of publicity stunts, Ben & Jerry's hopes to pull off an unlikely victory.
This series was originally released as a Wondery+ Exclusive in 2021.
Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswars
Please support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
It's 1984 and Ben & Jerry's is fighting for its life. Häagen-Dazs is pressuring distributors to stop carrying the Vermont ice cream brand and the deadline for distributors to comply is closing in fast. But with help from a lawyer with a hole in his shoe and a spate of publicity stunts, Ben & Jerry's hopes to pull off an unlikely victory.
This series was originally released as a Wondery+ Exclusive in 2021.
Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswars
Please support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
27분