8분
How to create better content for social media promotion in B2B Know Your Marketing ROI Podcast
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- 마케팅
The only logical thing to do is think backwards and then forwards again. Ideally, you would identify the channels for promotion of a piece of content before creating that content. Simple. Now creating content for social media promotion in B2B will forever be easy. When is life ever ideal when starting something new or making changes to the status quo?
Never. Exactly. In B2B, we often build in tandem in an agile structure because we’ve all got a lot going on.
Creating content without knowing how it will be promoted can be really hard. Both for the content strategist and for the digital marketers who end up promoting it. On my team, we talk a lot about how to present on social media, get more out of thought-leadership content, and create better opportunities for engagement. Which of course leave me asking, “How can we create better B2B content for social?”
Here I focus on content that has already been produced and now needs promotion. These same tips and processes will work if you’re building your marketing and content teams from scratch as well.
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Support this podcast: https://podcasters.spotify.com/pod/show/getquirked/support
The only logical thing to do is think backwards and then forwards again. Ideally, you would identify the channels for promotion of a piece of content before creating that content. Simple. Now creating content for social media promotion in B2B will forever be easy. When is life ever ideal when starting something new or making changes to the status quo?
Never. Exactly. In B2B, we often build in tandem in an agile structure because we’ve all got a lot going on.
Creating content without knowing how it will be promoted can be really hard. Both for the content strategist and for the digital marketers who end up promoting it. On my team, we talk a lot about how to present on social media, get more out of thought-leadership content, and create better opportunities for engagement. Which of course leave me asking, “How can we create better B2B content for social?”
Here I focus on content that has already been produced and now needs promotion. These same tips and processes will work if you’re building your marketing and content teams from scratch as well.
---
Support this podcast: https://podcasters.spotify.com/pod/show/getquirked/support
8분