Let's talk UX #1 with Steve Buzz Pearce, Global Design Director at Skyscanner Let's Talk UX
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TIMESTAMPS
03:38
• cracking the viral coefficient at Skype
• integrating with Windows, Mac, and others
• design systems/GUI kits
• Skype was bought and sold three times, ending up at Microsoft
11:27
• the value of a design system: build once, use often
• Skyscanner's first design system was called "living styles"
• control of experiments and partner brands' themes
14:33
• innovation/differentiation in the travel sites space
• business goals geared towards optimization and conversion
• frequent experimentation, multivariate tests
17:48
• arguing against pressure messaging
• culture at Skyscanner: do the right thing for the customer
• doing the right thing for the customer builds trust in the longterm
20:55
• building design teams that believe in the design principles
• evangelizing user testing
• emotional components that show you understand the customer
• prototypes, concept cards, North Star metric
28:05
• defining what not to do
• design leadership vs. business goals
• leading from the front as a role model (do as I do), delegating
• each squad needs an understanding of who leads what
33:07
• inspiring from the front, leading from the back
• servant leadership
• the three As framework: accountability, autonomy, alignment
36:21
• fixed design processes vs. creative freedom
• processes provide predictability but not a proxy for success
• double diamond process, processes define types of feedback
• directive vs. prescriptive feedback
42:06
• managing multicultural design teams
• challenge of different cultures, languages, design nuances
• the accountability ladder
45:31
• incremental design changes vs. reimagining the entire experience
• building the thing that kills you before someone else does
• weighing operational risk, operational parameters
50:46 (Q&A)
• Can you build a culture from the bottom up by influencing directors to take it seriously?
• Do you have a specific process to feed customer insight back to the business?
• How does Skyscanner use qualitative and quantitative research data?
• How did you go about understanding how users make choices about flights?
• How did what you learnt from them affect your team's design choices?
• Favorite resources?
• Why is Steve called Buzz?
• Any final advice for aspiring design leaders?
RESOURCES
• https://backpack.github.io
• https://uxliveconference.com
• https://www.testingtime.com/en/blog/double-diamond-process/
• https://www.amazon.com/Leading-Questions-Leaders-Solutions-Knowing/dp/1118658132
• https://www.cultureamp.com
• https://www.framer.com/prototyping/
• https://www.atlassian.com/team-playbook
• https://www.blinkist.com
• https://www.amazon.com/Good-Great-Some-Companies-Others-ebook/dp/B0058DRUV6
• https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692
• https://www.amazon.com/Make-Time-Focus-Matters-Every-ebook/dp/B078QSCM3V
• https://www.amazon.com/Making-Manager-What-Everyone-Looks/dp/0735219567
SOCIAL MEDIA
https://twitter.com/stevebuzzpearce
TIMESTAMPS
03:38
• cracking the viral coefficient at Skype
• integrating with Windows, Mac, and others
• design systems/GUI kits
• Skype was bought and sold three times, ending up at Microsoft
11:27
• the value of a design system: build once, use often
• Skyscanner's first design system was called "living styles"
• control of experiments and partner brands' themes
14:33
• innovation/differentiation in the travel sites space
• business goals geared towards optimization and conversion
• frequent experimentation, multivariate tests
17:48
• arguing against pressure messaging
• culture at Skyscanner: do the right thing for the customer
• doing the right thing for the customer builds trust in the longterm
20:55
• building design teams that believe in the design principles
• evangelizing user testing
• emotional components that show you understand the customer
• prototypes, concept cards, North Star metric
28:05
• defining what not to do
• design leadership vs. business goals
• leading from the front as a role model (do as I do), delegating
• each squad needs an understanding of who leads what
33:07
• inspiring from the front, leading from the back
• servant leadership
• the three As framework: accountability, autonomy, alignment
36:21
• fixed design processes vs. creative freedom
• processes provide predictability but not a proxy for success
• double diamond process, processes define types of feedback
• directive vs. prescriptive feedback
42:06
• managing multicultural design teams
• challenge of different cultures, languages, design nuances
• the accountability ladder
45:31
• incremental design changes vs. reimagining the entire experience
• building the thing that kills you before someone else does
• weighing operational risk, operational parameters
50:46 (Q&A)
• Can you build a culture from the bottom up by influencing directors to take it seriously?
• Do you have a specific process to feed customer insight back to the business?
• How does Skyscanner use qualitative and quantitative research data?
• How did you go about understanding how users make choices about flights?
• How did what you learnt from them affect your team's design choices?
• Favorite resources?
• Why is Steve called Buzz?
• Any final advice for aspiring design leaders?
RESOURCES
• https://backpack.github.io
• https://uxliveconference.com
• https://www.testingtime.com/en/blog/double-diamond-process/
• https://www.amazon.com/Leading-Questions-Leaders-Solutions-Knowing/dp/1118658132
• https://www.cultureamp.com
• https://www.framer.com/prototyping/
• https://www.atlassian.com/team-playbook
• https://www.blinkist.com
• https://www.amazon.com/Good-Great-Some-Companies-Others-ebook/dp/B0058DRUV6
• https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692
• https://www.amazon.com/Make-Time-Focus-Matters-Every-ebook/dp/B078QSCM3V
• https://www.amazon.com/Making-Manager-What-Everyone-Looks/dp/0735219567
SOCIAL MEDIA
https://twitter.com/stevebuzzpearce
1시간 7분