Noor Gaith, BS 17 – Bringing Palestinian Roots to Specialty Coffee OneHaas

This month, OneHaas is honored to welcome Noor Gaith to the podcast. Noor is the co-founder of Jaffa Coffee Roasters, named after the city in Palestine, and specializes in artisanal coffee experiences.

Noor and his brothers grew up in the Bay Area but come from a big Palestinian family. Raised by immigrant parents from Palestine and Jerusalem, Noor learned the importance of education and following your heart and passions at an early age. By 16, he was already running his own business selling iPhones.

Noor brought that entrepreneurial spirit to Haas where he honed his talents for marketing and brand positioning. After graduating, he found himself at Square and it was through this job he found a new passion: coffee.

Host Sean Li chatted with Noor about his journey from iPhones to coffee, how the creation of Jaffa is rooted in his family’s culture, and what sets their coffee apart from all the other artisanal coffees on the market.

*OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*

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