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An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.

Principles of Marketing - MKTG 3200 East Tennessee State University

    • 비즈니스
    • 3.8, 8개의 평가

An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.

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3.8/5
8개의 평가

8개의 평가

nickiehwang ,

A good essential marketing course

Simple essential recommendable lecture. He explains everything simple and clearly. Although, i'm not a registered student for this class. I think this course is for a highly motivated student who wish to continue their study in distance which is exactly like me. In my case I take regular university course on comsumer information and use this lecture as subsidary lecture to clarfy essential of marketing. Thank you very much for the opportunity to learn with shared knowledge!!

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