40분
The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential | CMO Confidential
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Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability.
Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability.
40분