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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

The Marketing Book Podcast Douglas Burdett

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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

    263 Alchemy by Rory Sutherland

    263 Alchemy by Rory Sutherland

    Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
    Click here for show notes!
    HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.
    "A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of The Black Swan
    “Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.”  —Robert B. Cialdini, author of Influence
    Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
    Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
    Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:
    What can honey bees teach us about creating a sustainable business?
    How could budget airlines show us how to market a healthcare system?
    Why is it better to be vaguely right than precisely wrong?
    What might soccer penalty kicks teach us about the dangers of risk-aversion?
    Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.
    Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.

    • 1 hrs 13분
    262 The Will to Die by Joe Pulizzi

    262 The Will to Die by Joe Pulizzi

    The Will to Die: A Novel of Suspense by Joe Pulizzi
    Click here for show notes!
    Mysterious deaths, countless lies, and a shocking conspiracy. The Will to Die is everything fans are looking for...and more.

    "A thoroughly modern thriller that sucks you in and holds you tight, The Will to Die is a roller coaster ride from beginning to end.” - Jay Baer, New York Times Best-Selling Author

    In an exhaustive hunt for the truth behind a rash of unexplained deaths in a small town, including that of his own father, what Will Pollitt begins to uncover threatens everything -- and puts his own life in the cross hairs.

    Are his father’s lies what killed him?

    What else will he stir up in the murky depths of a life he thought he knew?

    The Will to Die is best-selling non-fiction author and content marketing guru Joe Pulizzi’s debut novel -- written at the request of his wife, a die-hard thriller fan.

    Get a free preview at TheWilltoDie.com.

    From the Author
    "If you love thrillers or mysteries about small-town murders, this book is for you. As a thriller reader myself, I've always preferred protagonists that aren't ex-FBI or someone with super powers. Will Pollitt, the main character, grew up as part of a funeral home family, but decided to follow his career passion in marketing. I know both of those worlds. I enjoyed wrapping them into a killing conspiracy that will make for a truly fun ride."

    The reviews are in...The Will to Die is a hit!

    "A riveting read full of unexpected twists, wonderfully nuanced characters, and clever cultural references. A very entertaining book. Can't wait for the movie!" - Ann Handley, Wall Street Journal Best-Selling Author

    "Joe Pulizzi sits atop the marketing food chain, admired for his provocative ideas. Now he now delivers a debut novel with a deliciously fascinating twist.” - Sally Hogshead, New York Times bestselling author, Fascinate

    "Finally a mystery that dives into what Dilbert would say is the deepest of all evils...the marketing profession." - Jonah Berger, Wharton Marketing Professor and Author of Contagious

    • 55분
    261 Fanocracy by David Meerman Scott

    261 Fanocracy by David Meerman Scott

    Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott
    Click here for show notes!
    From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
    How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, surfboards, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
    In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
    ·         MeUndies, the subscription company that’s revolutionizing underwear
    ·         HeadCount, the nonprofit that registers voters at music concerts
    ·         Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
    ·         Hagerty, the classic-car insurance provider with over 600,000 premier club members
    ·         HubSpot, the software company that draws 25,000 attendees to its annual conference
    For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

    • 1 hrs 13분
    260 Non-Obvious Megatrends by Rohit Bhargava

    260 Non-Obvious Megatrends by Rohit Bhargava

    Non-Obvious Megatrends: How to See What Others Miss and Predict the Future by Rohit Bhargava
    Click here for show notes!

    Introducing the highly awaited tenth edition of the Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade.
    What if you could predict the trends that will change your business?

    For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture.

    Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live.

    — How might the evolution of gender fluid toys change our culture?
    — What can the popularity of handmade umbrellas and board games teach us about the future of business?
    — Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity?

    The answers to these questions may not be all that obvious, and that’s exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author’s signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself.

    You don’t need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one.
    Winner: Eric Hoffer Business Book of the Year
    Winner: Axiom Award Silver Medal (Business Theory)
    Winner: INDIE Gold Medal (Business Business Book)
    Finalist: Leonard L. Berry Marketing Book Award
    Winner: IPPY Silver Medal (Best Business Book)
    Finalist: International Book Award (Best Business Book)
    Official Selection: Gary’s Book Club at CES
    Winner: Non-Fiction Book Award (Gold Medal)
    Winner: Pinnacle Best Business Book Award

    • 59분
    259 Social Media Success for Every Brand by Claire Diaz-Ortiz

    259 Social Media Success for Every Brand by Claire Diaz-Ortiz

    Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Claire Diaz-Ortiz
    Click here for show notes!
    Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. 
    Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
    STORY HOW AUDIENCE REACH EXCELLENCE Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

    • 56분
    258 They Ask You Answer (2nd Edition) by Marcus Sheridan

    258 They Ask You Answer (2nd Edition) by Marcus Sheridan

    They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated 2nd Edition by Marcus Sheridan
    Click here for show notes!
    The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more
    In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. 
    Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.
    They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. 
    Upon reading this book, you will know:
    How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. 

    • 1 hrs 11분

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