Up In My Business Lex Lancaster
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Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
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Episode 67: How I Am Using Zapier Inside My Business
On this episode, we chat about Zapier and how I'm using it inside of my business as a new addition in 2024.
We talk about:
What Zapier isHow Zapier can help make some tasks easier/automatedPricing of ZapierHow I'm using Zapier, specifically How you need to choose tech for your biz Ideal situation for technologyDo you need it?Automation opinionsImportant Links:
Garth Brooks residency: Click hereMy new logo! Click hereBrodi-Rose Creative Co: Click hereZapier: Click hereLooking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
Up In My Business' gracious sponsor:
JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more!
Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course) -
Episode 66: Spring Cleaning Website Audit Challenge and Bowling Centers
In this episode, I cover tons of personal stuff as well as an important new offering I have (open for enrollment now!)
What we cover:
Spring Cleaning Website Audit Challenge: MORE INFO + ENROLL HEREMy parents came to visit— breakdown of how awesome it wasMoopert updatesWe're going to Vegas, baby!Logo updatesPlyo program: Check out Plus PlyosOur current favorite show!Sophia Bush’s article and YouTube video: ARTICLE LINK and VIDEO LINKPresentation for Pelvic Floor University: Check it out hereMy background and some fun stuff — The Starfish Story
Up In My Business' gracious sponsor:
JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more!
Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course) -
Episode 65: Let Your Sales Page, Website, and Content Design Be Consistent
In this episode, I dive into consistency and how keeping your design consistent (sales pages, website pages, content) is key
What we cover:
#BossUp2024Changing design can be jarring Where design consistency helps (safety!)Let consistency be your guide, you don't need variability for your consumer's entertainment
Important links mentioned:
The Instagram post I made about this: CLICK HERE#BossUp2024: CLICK HERE FOR INFOJoin my newsletter family (website audit spring cleaning challenge and more)
Up In My Business' gracious sponsor:
JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more!
Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course) -
Episode 64: Make the Most of Your Features and Certifications On Your Website
In this episode, I dive into exactly how to make the most our of your earned certifications and magazine/podcast/etc features.
What we cover:
Practitioner directoriesLogos for the certs/featuresHow to put them on your websiteWhat to do with the logos/links and directories
Important links mentioned:
The Instagram post I made about this: CLICK HEREJoin my newsletter family (website audit spring cleaning challenge and more)My resources pageDownload my service brochure: CLICK HEREClick here to book a discovery call
Up In My Business' gracious sponsor:
JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more!
Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course) -
Episode 63: Welcome Emails for Your Mailing List
In this episode, I dive into welcome emails for your mailing list.
What we cover:
What software you needHow to make it automatedWhat needs to be inside this emailHow you can make this email specific for your different opt-ins
Important links mentioned:
Join my newsletter family (website audit spring cleaning challenge and more)The Instagram post I made about this: CLICK HEREMy resources pageDownload my service brochure: CLICK HEREClick here to book a discovery call
Up In My Business' gracious sponsor:
JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more!
Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course) -
Episode 62: What to Know if You’re Thinking About Building a Course
In this episode, we're chatting about courses.
What we go over:
Time expectationsSoftware to use (Kajabi). Trial Kajabi by clicking HERE!*ConvertKit for email marketing If you are expecting to build a course and have it just “be evergreen”, you might want to reconsider this. Get some strategy around this as well as how the layout of you course should run. Book a Maestro Meeting with Shanté by clicking HERE. Lay out your course in Google drive first, separated by modules (and the why behind that) You need SO many assets, check out the post I made about that by clicking HERE.
Important links mentioned:
Join my newsletter family (website audit spring cleaning challenge and more)Maestro MeetingLextroMind (for brick and mortar biz owners who want to get started with online business)My resources pageDownload my service brochure: CLICK HEREClick here to book a discovery call
Up In My Business' gracious sponsor:
JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more!
Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)