Be a zebra among horses: how to stand out from the crowd / Interview with Marie Persson, Telstra Business Awards judge Awards Insider: Craft a killer business awards entry

Marie Persson is a former Telstra Businesswoman of the year and long time judge of the Telstra Business Awards. She has read countless submissions and joins our show to tell us exactly what she looks for in a winning entry. Structure, consistency, staying on topic, and clearly addressing the questions are all essential attributes of a great entry. But what else are Awards judges looking for? What sets one entry apart from all the others? What exactly do you need to include in your submission to ensure your entry stands out from the crowd?  Listen to our interview with Marie and find out!