Brand Wars Lloyd Williams
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- Business
This is Brand Wars, a weekly podcast where the most talked about brands fight for victory. We will unearth the history, philosophy, secrets and weirdest facts of the brands you love or love to hate.
Hosted by Lloyd Williams & Chris Harvey from the Strategy Team at Socially Powerful - a global social media agency.
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24 | Brand Wars with Beth Thomas from Deliveroo
Deliveroo needs no introduction! We chat to the brilliant Beth Thomas who has been their Social Media Manager for the past two years. We cover Topshop (RIP), brands getting involved in trending topics, feeding sushi to penguins and our problem with helicopters!
WARNING: This was recorded at 4pm on a Friday afternoon so there are above-average levels of idle chat but hope you enjoy nonetheless! -
23 | Brand Wars with John McManus from Minor Figures
The rise in popularity of dairy alternatives has sparked a true brand war among a category of feisty, quirky challenger brands and one that we've covered before on the podcast (Nespresso vs. Oatly) but a new challenger has entered: Minor Figures.
Minor Figures describes itself as an unlikely mob of painters, jazz musicians, basketball players and barbers, brought together by a love of specialty coffee and all of the creative cultures in its orbit. Minor Figures makes plant-based, 100% vegan products to lift your coffee and your mind. So we're really excited to welcome our special guest this week - Marketing Director "AKA the real skimmed shady" John McManus.
Enjoy. -
22 | Brand Wars feat. Steve Dool from Depop
This week we are lucky to have Steve Dool, who is Head of Brand Partnerships at Depop. Now, if you're over 30 like me, you may be wondering what is Depop and I can tell you it's a marketplace to buy and sell, or mostly re-sell fashion items. It has upwards of 30 million users, most of which are under 25.
Lets find out more! -
21 | Brand Wars feat. Alex Latham from Chip
Welcome to Season 3 of Brand Wars - we're back with bigger interviews with some amazing guests lined up from some amazing brands. The main focus of this season is to learn about brands from many businesses who are, ultimately, still trying to build theirs, the start-ups and fast growing companies!
We have a brilliant guest for episode one in the shape of Alex Latham who is the Co-founder & Chief Marketing Officer at Chip and crutially, was featured in the Forbes 30 Under 30 last year. Chip is a personal finance app that gives it's users access to the best savings accounts and investment funds.
Chip has 400,000 users and has one of fintech’s biggest investor communities, with over 23,000 shareholders.
Have we peaked too early? -
20 | Luxury Special with Grace Fung from Coty
Welcome to a belated edition of Brand Wars and sadly, the last one for a little while. We recorded this one back in the summer but it's taken a LONG time to get approved and uploaded...
This episode's guest is the brilliant Grace Fung. Grace has been working at the global beauty titan Coty for 12 years but her current role is the Influencer Marketing & Comms Lead for the luxury division, working on brands including Gucci, Calvin Klein, Burberry, Hugo Boss and more!
We ask the big philosophical question, what is luxury? How can brands use social without spoiling their premiumness? Can beauty brands use Twitch? and how much random stuff can you order to a table from the Wetherspoons app? Like I said, luxury!
Thanks for listening and we'll be back soon. -
19 | Gaming Special with Techland's Sheri Kryeziu
Welcome to this edition of Brand Wars - a gaming special!
This weeks guest is the Sheri Kryeziu. Sheri has recently moved from London to Warsaw in Poland to become the Influencer Marketing Lead for Techland - a video game developer and publisher - most well known for Dead Island and Dying Light
We chat to Sheri about how he is approaching the upcoming release of Dying Light 2, why do gamers have the most engaged following, are brands over-investing in esports, is Riot Games the best brand in the World but first Sheri and myself go all Michael Portillo on the travel spots of Warsaw.
Thanks for listening and hope you enjoy!