DrinkX Ripples

Jon Reay, CEO & Founder of Rewrite Digital is explaining why it's crucial for drink brands to play big on digital, how has Covid-19 affected the drinks industry and what would brands need to do in the "day after". Jon also shares some of the inside stats from his Digital on Drinks 2020 report.

Digital in Drinks 2020 Report

Rewrite Digital's annual report on the state of digital in the drinks industry launches this month. It reveals the industry’s current digital maturity, the latest innovative examples from around the world, key challenges faced with digital and a forward-looking view on what to expect in the next 12 months. Examples featured in the report include:


Monker's Garkel - a gin recipe, name and label design generated by a neural network
What's Your Whisky - an AI-powered tool to discover your perfect Single Malt
Rekorder-Land - a Virtual Reality experience with touch and smell as well as sights and sounds
Ripples - beers and cocktails 'printed' with personalised messages

Get access to the full report here: https://rewritedigital.com/digital-in-drinks-2020-report/

Will Harvey, digital innovation manager at drinks giant Diageo talks about his career path, turning from the agency to the client side, working with some of the most popular spirit brands in the world and explains all about what's it like being an innovation manager at such a big company, how he discovers new technology and what are some of the campaigns the team has pulled together.

Here are some of the campaigns Will mentions in this episode:

What's Your Whisky

Talisker Tasting

World Class 2019- Taste of the Future

Will's personal website

Ilan Avitsur, Area Manager at Roust Inc, the 8th largets spirit brand in the world (Russian Standard, Zubrowka and others) about his career, from being a bartender to managing a bartending academy and from working for a 3rd party distributor in a local market to running an area with multiple markets for an international spirit brand and how interpersonal relationships plays a crucial role in business and career development

With 19 years of experience in the beer industry, Charles Nouwen, Head of Passion for Beer at beer giant AB Inbev talk about his career path from small and local to big and global, what his super awesome job title is all about, how he keeps track of the constant changes in the drinks industry and the various products popping up every day and most of all about beer education (the prestigious Cicerone Program) and why storytelling and values plays a major role for both beer brands and consumers alike.

Want to guess what Charles' favourite drink is? Listen to the episode, it might surprise you :)

Follow Charles on Instagram or read all about his travels in his blog.

A podcast about next-gen drink experiences. DrinkX is a new podcast about our evolving global drink culture. Tune in to learn how industry professionals are creating drink experiences that leave consumers thirsty for more. Thought leaders, influencers, brand and innovation managers, baristas and mixologists - we’ll be serving up insights with the best of them.