E166 - The Larges Healthcare Apparel Brand w/Abhijeet & Vanshika, Co-Founders of KNYA Med Indian Silicon Valley with Jivraj Singh Sachar

In this episode, we speak with Abhijeet & Vanshika, Co-Founders of KNYA Med - an apparel brand built for medical professional. KNYA is building for healthcare, what Nike is for athletes. They are a very unique brand with a very distinct journey and they are only just getting started.

https://knyamed.com/ - you can check them out here. This was one of the most interesting brands we have hosted on the show and definitely a very fascinating duo of founders, who have shared very deep insights about the founder life and building in a very different market.

Here are the show notes. Hope you like the episode! Follow KNYA, Vanshika, Abhijeet and Jivraj (the host) for more interesting insights, cheers!

00:00 - Preface
01:24 - How KNYA came to life?
03:40 - How to solve for Doctors?
06:40 - Vanshika's Background
09:10 - Abhijeet's Background
11:45 - What is the Market that KNYA is going after?
15:15 - Market Segmentation in Healthcare Apparel
17:13 - Product Range for Medical Professionals
21:54 - Supply Chain Innovation from KNYA
26:49 - Sustainability in Fashion
30:25 - Trust with Doctors
34:00 - Content Strategy for KNYA
39:30 - What does Scaling for a Consumer Brand mean in India?
43:38 - Building a Consumer Brand from Bomday?
52:04 - Transferring Empathy in the Team
56:35 - Personality Traits of the Founders
59:00 - Challenges of the Founder life
1:00:30 - What matters to you and why?
1:02:45 - Mission with KNYA