48 min
“Nourishing” an audience in the Wellbeing Space Paradise Talks - Industry Insiders
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- Design
We’ve been living through a period of self-containment and, for many of us, self-reflection, so it’s no surprise that part of that reflection has been about what we feed ourselves, leading to more of us turning to healthier alternatives when looking for snacks and meals. The healthy-eating space is a competitive one where every brand needs to find its own niche and personality in order to appeal to engage its audience. Some do this by purely entertaining the crowd, but some put more thought into the well-being value of the message they drive via more educational brand content, mirroring the nourishing qualities of their products.
To discuss this ever-evolving, growing space within the consumer market are two women who have seen a need to provide more nourishing options and built their businesses and brands around that.
Bay Burdett, founder of Bay’s Kitchen, which produces award-winning Low FODMAP, Gluten-Free and Dairy-Free foods, most of which are Vegan too. The product range included sauces, soups, stocks and condiments. A long-term sufferer of IBS, Bay’s aims are to produce food and recipes that allow families to enjoy meals together, regardless of dietary restrictions, to take away the pain and discomfort many people experience due to the food they eat, while increasing awareness of the condition and removing the ‘taboo’ that surrounds IBS. Bay’s Kitchen is stocked widely, including at Amazon, Ocado & Morrisons.
Kate Percy - Kate has written three best selling cookbooks and established an award-winning range of healthy energy snacks, Kate Percy’s Go Bites, while spreading what she calls #Enerjoy; the joy of good energy, vitality and happiness through her brand, Kate Percy’s. Founded in 2008, Kate has been developing recipes and nutrition educational resources for a growing community of people and families; her #Cook5WithKate campaign challenges, inspires and supports families with the skills to cook at least 5 recipes from scratch. She has also developed healthy eating programmes for the BBC and Virgin Sport.
Hosted on Acast. See acast.com/privacy for more information.
We’ve been living through a period of self-containment and, for many of us, self-reflection, so it’s no surprise that part of that reflection has been about what we feed ourselves, leading to more of us turning to healthier alternatives when looking for snacks and meals. The healthy-eating space is a competitive one where every brand needs to find its own niche and personality in order to appeal to engage its audience. Some do this by purely entertaining the crowd, but some put more thought into the well-being value of the message they drive via more educational brand content, mirroring the nourishing qualities of their products.
To discuss this ever-evolving, growing space within the consumer market are two women who have seen a need to provide more nourishing options and built their businesses and brands around that.
Bay Burdett, founder of Bay’s Kitchen, which produces award-winning Low FODMAP, Gluten-Free and Dairy-Free foods, most of which are Vegan too. The product range included sauces, soups, stocks and condiments. A long-term sufferer of IBS, Bay’s aims are to produce food and recipes that allow families to enjoy meals together, regardless of dietary restrictions, to take away the pain and discomfort many people experience due to the food they eat, while increasing awareness of the condition and removing the ‘taboo’ that surrounds IBS. Bay’s Kitchen is stocked widely, including at Amazon, Ocado & Morrisons.
Kate Percy - Kate has written three best selling cookbooks and established an award-winning range of healthy energy snacks, Kate Percy’s Go Bites, while spreading what she calls #Enerjoy; the joy of good energy, vitality and happiness through her brand, Kate Percy’s. Founded in 2008, Kate has been developing recipes and nutrition educational resources for a growing community of people and families; her #Cook5WithKate campaign challenges, inspires and supports families with the skills to cook at least 5 recipes from scratch. She has also developed healthy eating programmes for the BBC and Virgin Sport.
Hosted on Acast. See acast.com/privacy for more information.
48 min