The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast‪)‬ Andréa Jones

As controversial as we all know it is, artificial intelligence is here to stay. 
So as digital marketers, how do we use it thoughtfully and mindfully? 
Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz.
We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services.
We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its lack of self-awareness. We don’t shy away from the ethical dilemmas surrounding AI, from integrity and environmental impacts to copyright issues. 
On top of so much more, we touch on the future of AI in marketing and society, and Avery’s thoughtful approach to technology.
So listen in as we shed light on both the potential and the pitfalls of AI in business and marketing with the always-insightful Avery Swartz. 
In this episode of the podcast, we talk about:
Avery's transition from web design to tech education Very real AI hallucinations How to use AI tools like ChatGPT without compromising integrity The importance of human creativity and critical thinking in the AI era The future of AI in marketing and its potential impact on businesses The balance between productivity and societal wellbeing …And More!
 
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
Social Media Day Summit
Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level.
Grab your ticket today for $10: https://onlinedrea.com/smd/
 
About the Guest: Avery Swartz is the founder and CEO of Camp Tech, and author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio.  Avery was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and hosted the AI Meets World podcast from Microsoft and the Globe and Mail Content Studio.
Websites: https://averyswartz.com/ and https://www.camptech.ca/
Instagram: https://www.instagram.com/averyswartz/, https://www.instagram.com/camptechco/
LinkedIn: https://www.linkedin.com/in/averyswartz/, https://www.linkedin.com/company/camp-tech/ 
 
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/309

Social media and marketing can often feel super impersonal, but today’s guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre’s custom video proposal to be on this podcast was so unique that I knew we had to have him on the show!
In this episode, Dre shares his incredible journey, from giving four TED Talks to authoring over 30 books and his unique methods for standing out in a crowded market. 
We dive into his philosophy of doing things that don't scale, building genuine relationships, and how he’s translated his athlete mentality into a successful business strategy.
This is a must-listen for anyone looking to inject more personality and authenticity into their marketing efforts.
In this episode of the podcast, we talk about:
Dre’s approach to creating personalized outreach (custom videos!) Why doing things that don’t scale can lead to growth How to build genuine relationships with your audience Dre’s “Work on Your Game” philosophy How doing everything holds you back Why you need to be the biggest believer in yourself if you want to succeed …And More!
 
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
Social Media Launch Planner
If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/
 
About the Guest: Dre Baldwin is CEO and Founder of Work On Your Game Inc. He has given 4 TEDxTalks and has authored 33 books. 
Dre’s content has been consumed over 103 million times. His daily Work On Your Game MasterClass has over 2,700 episodes and over 7 million listeners. 
Dre had a 9-year professional basketball career, playing in 8 countries. Dre’s framework is the "roadmap in reverse" for professional mindset, strategy, systems and execution.
Websites: http://WorkOnYourGame.com, http://WorkOnYourGameUniversity.com,  http://DreAllDay.com/, http://www.WorkOnYourGamePodcast.com Instagram: http://Instagram.com/DreBaldwin
YouTube: http://YouTube.com/Dreupt
Facebook: http://Facebook.com/WorkOnYourGame
LinkedIn: http://LinkedIn.com/in/DreAllDay
X: http://Twitter.com/DreAllDay
TikTok: http://TikTok.com/WorkOnYourGame
Clubhouse: http://clubhouse.com/@drebaldwin
Soundcloud: https://soundcloud.com/drebaldwin
Amazon: http://amazon.com/stores/Dre-Baldwin/author/B00AQ9NA7A 
 
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/308

I love data! Whether you’re a business owner, content creator, or freelancer, you should fall in love with data too because it’s the starting point to designing a real path to success on social media. 
In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leave behind. 
Metricool’s latest report analyzed data from almost a million social media accounts and over 29 million posts. We’ll discuss platform-specific trends, the impact of engagement rates, and how different strategies work for varying account sizes.
Whether you’re a tiny account or a huge brand, this episode will help you navigate the evolving social media landscape and learn to trust the data. 
In this episode of the podcast, I talk about:
The difference between strategies and trends in social media marketing Insights from Metricool’s 2023 study on social media networks Platform-specific data for Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Pinterest, Google Business Profiles, YouTube, and Twitch The importance of quality content versus quantity The rising significance of video content How algorithms are evolving and what that means for your social media strategy …And More!
 
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
The Feed Private Podcast
The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost.
Social Media is constantly evolving, so it’s super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game: https://onlinedrea.com/the-feed/
 
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/307

Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it?
In this episode, I’m bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way.
Join us as we dive into the lessons learned from her social media mishaps, the growth she experienced, and the changes she’s made since then. Megan opens up about the challenges of public criticism and the steps she took to rectify her mistakes.
This is a must-listen for anyone navigating the tricky waters of social media. 
In this episode of the podcast, we talk about:
Reflecting on Megan’s journey and the mistakes she made on TikTok The backlash she faced and her initial responses The importance of authentic apologies and self-reflection How Megan restructured her business and found success on other platforms How to handle harsh public criticism and move forward …And More!
 
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
 
About the Guest: Griffith is a content creator, hair dye enthusiast and auDHD life coach for the neurocurious. She is autistic and ADHD, and uses her lived experience and research skills to help people who are stuck in the in between identify their strengths, and celebrate themselves, disability and all. 
Website: https://www.theneurocuriosityclub.com/  
Instagram: https://www.instagram.com/theneurocuriosityclub 
YouTube: https://www.youtube.com/@theneurocuriosityclub 
 
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/306 

Can TikTok really be a goldmine for generating leads and securing clients? Absolutely!
In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to thrive on one of the most dynamic platforms today.
Discover how understanding neurodivergence can enhance how you engage with your audience, why repurposing content can be your best marketing tool, and how Megan navigates the tricky waters of social media monetization without compromising her values or emotional boundaries.
In this episode of the podcast, we talk about:
How Megan turned her TikTok presence into a robust business channel The impact of viral content on business growth and client engagement Techniques for adapting neurodivergent-friendly strategies to enhance online presence Practical advice for managing personal boundaries in the digital space The significance of repeat content and its role in audience retention …And More!
 
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
Trend Savvy
Keeping up with Trends feels like its own Olympic sport sometimes. And we want to help you keep up! Trend Savvy is designed to give you the trends while they're hot so that you don't have to scroll forever before finding what you need: https://onlinedrea.com/trendsavvy/ 
 
About the Guest: Griffith is a content creator, neurodivergent life coach, and hair dye enthusiast. She is autistic and ADHD, and uses her lived experience and research skills to help other neurodivergent folks cope with their struggles, identify their strengths, and celebrate themselves, disability and all. She specializes in executive dysfunction, emotional dysregulation, and internalized shame, and has several programs and products (not to mention a wealth of free resources) available at her website, theneurocuriosityclub.com.
Website: https://www.theneurocuriosityclub.com/  
TikTok: https://www.tiktok.com/@megmoxie  
Instagram: https://www.instagram.com/theneurocuriosityclub 
YouTube: https://www.youtube.com/@theneurocuriosityclub 
Podcast: https://podcasters.spotify.com/pod/show/theneurocuriosityclub 
 
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/305

Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners. 
We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone. 
I'll also share my own journey with video content creation, the changes I've observed across various social media platforms influenced by these innovations, and strategies for you to leverage micro video effectively. 
This episode is full of insights and practical advice designed to help you create impactful videos that engage and expand your audience. 
Join me as we unpack these dynamic tools that can transform your marketing approach and help you connect more meaningfully with your community. 
Don't miss out on learning how you can enhance your digital footprint and captivate your viewers like never before! 
In this episode of the podcast, I talk about: 
How video content has played a significant role in my personal life The evolution from Musically to TikTok TikTok’s best-in-class in-app video editor The importance of creating video content that is discoverable, consumable, and shareable Strategies for utilizing micro-video content to attract more viewers  Why business owners need to care about micro-videos …And More!
 
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
Social Media Launch Planner
If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/
 
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/304