219 episodes

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.

Unthinkable with Jay Acunzo Jay Acunzo

    • Business

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.

    How Stories Happen #1: "The only way to figure out a story is to tell it"

    How Stories Happen #1: "The only way to figure out a story is to tell it"

    Unthinkable is no longer running new episodes. Listen to the new show, How Stories Happen, wherever you get your podcasts. This is the pilot episode. Enjoy!

    • 50 min
    Keep Making What Matters | Follow My New Show, How Stories Happen

    Keep Making What Matters | Follow My New Show, How Stories Happen

    Hear the trailer for my new show, How Stories Happen, where creators and communicators dissect their stories and drafts, piece by piece.

    • 24 min
    Going Streaking: the Relationship Between Creative Ambition, Quality, and Consistency

    Going Streaking: the Relationship Between Creative Ambition, Quality, and Consistency

    The planning fallacy plagues most people, regardless of profession. We under-estimate how long something will take in the near-term, i.e. we over-estimate how ambitious we can be today. This then hurts our ability to be MORE ambitious long-term. In this story, we explore the idea of creative streaks and learn to reconcile our short-term and long-term projects and aspirations.

    • 49 min
    How to Find Great Stories

    How to Find Great Stories

    How do stories really happen?

    • 16 min
    The Difference Between Forgettable and Favorite

    The Difference Between Forgettable and Favorite

    What's the difference between creating content that others find and consume, and creating things that others adore?

    • 54 min
    Be Honest | One-Shot #26

    Be Honest | One-Shot #26

    A question to increase the power of your ideas which we're just not asking often enough.

    • 16 min

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