B2B Growth Sweet Fish

James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader. 

This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House. 

Watch the full video now: https://www.youtube.com/watch?v=eDFc1fSrtYg&t=52s

Learn more about the Creator House: https://www.sweetfishmedia.com/services/creator-house

We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation.

Join as we discuss:Using satire and comedy in B2B contentFinding a format that’s repeatable and resonates with your audiencePaid media to promote owned media
Our Draft Picks: 
AudiencePlus - https://audienceplus.com/Travis Tyler (Motion) - https://www.linkedin.com/in/travis-scott-tyler/Ahrefs - https://ahrefs.com/Moz - https://moz.com/Haris Spahić (ButterDocs) - https://www.linkedin.com/in/haris-spahic/Bold Strategies - https://www.boldstrategies.com/
Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy?

In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to give you a new marketing perspective. 

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Link to Post discussed in this episode:
https://www.linkedin.com/posts/kieranlenahan_hey-beehiiv-weve-booked-a-billboard-in-activity-7183908315893014529-H0TD?utm_source=share&utm_medium=member_desktop

Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise.

In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with your market.

Join as we discuss:How character building allows businesses to create a recognizable and relatable persona for their brand.Why co-hosted commentary is the future of B2B content.Moving in-house creators to the center of your social media strategy.
Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Substack's recent changes have raised questions about the platform's business model and its impact on creators.

In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success.

Join as we discuss:Creators need to understand the business models and incentives of the platforms they create on.Substack's shift towards becoming a recommendation and distribution network.The need for creators to diversify their presence across platforms.
Connect with us:
 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Link to Post discussed in this episode:
https://www.linkedin.com/posts/jayacunzo_whats-happening-with-substack-right-now-activity-7178717263401746433-OL2-?utm_source=share&utm_medium=member_desktop

How can a newsletter devoid of design be raking in millions per year? 
In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience. 

Join as we discuss:The 4 media channel mediums and the importance of prioritizing themSEO and paid advertising for driving media growthPremise or personality driving successful newsletters
Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Link to Post discussed in this episode:
https://www.linkedin.com/posts/patrickwalls_this-ugly-newsletter-makes-30myear-4m-activity-7165386682496704512-859U?utm_source=share&utm_medium=member_ios