Building a Thought Leadership Brand with Kelly Roach Gold Biz Podcast
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- Entrepreneurship
Hello, sunshine! I am SO excited to bring you my talk with Kelly Roach! We chat about introducing Conviction Marketing as a framework for entrepreneurs, especially photographers, to build and leverage a thought leadership brand beyond conventional marketing strategies. Kelly discusses the pitfalls of following social media trends and the importance of creating content with timeless value. She emphasizes the significance of staying true to one’s craft and vision, underlining strategies for photographers to establish themselves as industry authorities without succumbing to market pressures. Kelly shares insights on pricing, team building, and adopting a recurring revenue model to sustain business growth.
Leave a review of the Gold Biz Podcast!
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER
Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie
☀️Time stamps☀️
00:00 Welcome and Introduction to Conviction Marketing
00:47 The Birth of Conviction Marketing
02:14 The Power of Conviction in Branding
04:18 The Pitfalls of Trend-Following in Marketing
05:04 Building a Business Beyond Trends
10:10 Strategies for Photographers to Stand Out
13:39 The Importance of Pricing and Business Strategy
17:57 Future Trends and Recurring Revenue Models
22:58 Final Thoughts and Joyful Reflections
Find Kelly’s coaching! - https://kellyroachcoaching.com
Listen to Kelly’s podcast!
Hello, sunshine! I am SO excited to bring you my talk with Kelly Roach! We chat about introducing Conviction Marketing as a framework for entrepreneurs, especially photographers, to build and leverage a thought leadership brand beyond conventional marketing strategies. Kelly discusses the pitfalls of following social media trends and the importance of creating content with timeless value. She emphasizes the significance of staying true to one’s craft and vision, underlining strategies for photographers to establish themselves as industry authorities without succumbing to market pressures. Kelly shares insights on pricing, team building, and adopting a recurring revenue model to sustain business growth.
Leave a review of the Gold Biz Podcast!
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER
Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie
☀️Time stamps☀️
00:00 Welcome and Introduction to Conviction Marketing
00:47 The Birth of Conviction Marketing
02:14 The Power of Conviction in Branding
04:18 The Pitfalls of Trend-Following in Marketing
05:04 Building a Business Beyond Trends
10:10 Strategies for Photographers to Stand Out
13:39 The Importance of Pricing and Business Strategy
17:57 Future Trends and Recurring Revenue Models
22:58 Final Thoughts and Joyful Reflections
Find Kelly’s coaching! - https://kellyroachcoaching.com
Listen to Kelly’s podcast!
26 min