EP 41 | Designing for Profitability: The Architecture of Business Success Path to Profit: Lessons From Growth-Driven Business Leaders

Are the riches really in the niches?We weighed in with Carolyn Boldt Co-founder, VP, & Director of Design of CrossFields Interiors & Architecture. Carolyn shares her journey and the strategic steps she took when ascending to Co-founder & Vice president, offering invaluable insights into leadership and business acumen. From designing for big enterprises to honing in on holistic health and wellness practices, Carolyn shares the “blueprint” for finding your niche. Carolyn walks us through how she successfully identified and catered to her ideal client, reshaping the trajectory of CrossFields' success.They discuss:Carolyn's background & what her team is currently working on.Michael Gerber's book, The E-myth & how she applied it to CrossFields.The steps Carolyn took when leaping Co-founder & VP.How she brought her company back to profitability.The riches are in the niches - how she chose her specific ideal client.Make sure to follow us on Twitter/Facebook/LinkedIn at @GrowthForce & Instagram at @GrowthForceHQ!