From Hamlet to Haribo: the serious case for humour - Trevor Robinson

In this episode, we're talking about a very, very serious topic. Humour. It turns out humour is not just funny, but it's good for business. In fact, humour in advertising is one of the most effective things you can do to make people remember you and buy your products.

I'm catching up with someone who knows all about humour. Trevor Robinson was the creative behind some of the most iconic and funniest ads of all time, including Tango from the 1990s. And I caught up with Trevor to find out more about what makes advertising funny, how do you do it, and what are the funniest ads of all time.

Timestamps

• 00:00 - Start
• 00:48 - How Trevor got into advertising
• 03:50 - Landing the Britvic client
• 05:49 - The Tango Ad
• 11:11 - Haribo kids ad
• 20:00 - You need to entertain for commercial gain
• 28:11 - The importance of talent
• 29:30 - How to direct a great ad
• 38:23 - Have we lost humour in the past few years?
• 41:48 - The funniest ads of all time