100 episodes

Welcome to the Good Girls Get Rich Podcast with your host Karen Yankovich, LinkedIn expert and CEO of UpLevel Media. This podcast is all about embracing how good you are. Stop being the best kept secret in town and learn how to use simple LinkedIn and social media strategies to make the big bucks.

Good Girls Get Rich Podcast Karen Yankovich

    • Marketing

Welcome to the Good Girls Get Rich Podcast with your host Karen Yankovich, LinkedIn expert and CEO of UpLevel Media. This podcast is all about embracing how good you are. Stop being the best kept secret in town and learn how to use simple LinkedIn and social media strategies to make the big bucks.

    The Subtle Art of Having Conversations on LinkedIn

    The Subtle Art of Having Conversations on LinkedIn

    This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses why you should be having conversations on LinkedIn.
    Need a framework of how to have conversations on LinkedIn? This episode is for you.
    #GoodGirlsGetRich
    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
     
    About the Episode: Linda Lambert said one good conversation can shift the direction of change forever.
    In this episode, I share the third part of our framework, conversations. I know the introverts in the house are already developing cold feet, but don’t you fret. I have simple action plans that will help you gain the courage to start having conversations with your LinkedIn connections and, in turn, help you build your business wealth.
    One of the things I love about conversations is the fact that they could change your lives forever. One conversation can open doors that you never knew existed. Imagine getting on a call with someone who connects with amazing people who could use your services. Wouldn’t that be amazing?
    Before you jump on a call with any of your connections, I’d like you to appreciate that you need to have the right mindset and be as genuine as possible. It will not be easy in the beginning, but with time, you gain the muscle to do it effortlessly.
    The other thing you can do to have more conversations is to recognize reconnections. Take time and look at your connections list; identify the people who have been there but haven’t made any connection with them. Book calls with them. You may never know what will come from that.
    Listen in. I share how to have conversations with your LinkedIn connections.
     
    Episode Spotlights:
    Where to find everything for this week’s episode: http://karenyankovich.com/222 Introduction [00:00] The willingness to have conversations around what you do [02:25] Developing the right mindset to having conversations [04:38] Don’t overlook reconnections. [07:15] A recap of the episode [13:40] Let’s connect [16:27]  
    Magical Quotes from the Episode:
    “The wealth in your business comes from conversations.”
    “The best way to get good at this is just keep doing it. Just keep doing it.”

     
    Resources Mentioned In This Episode: Episode 221 Episode 220 Sign up for the She’s LinkedUp Masterclass Join my free Facebook Group if you have any questions about today’s episode  
    Help Us Spread The Word!
    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!
    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
     
    Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

    • 18 min
    How to Build Connections on LinkedIn

    How to Build Connections on LinkedIn

    This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses how to build connections on LinkedIn.
    You need to be building connections on LinkedIn, but they need to be the right connections.
    #GoodGirlsGetRich
    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
     
    About the Episode: Have you been receiving a lot of connection requests on LinkedIn? 

    Deep down, your gut knows most of them are scams. In the long run, it’s hindering you from connecting with people because you fear being labelled a scam. I understand you!

    In the last episode, I shared how to build credibility. Today, I’d like us to put the credibility we’ve built to work by making connections. The journey to building connections on LinkedIn starts with building a network. You must create a group of people you want to surround you. These people can range from podcast hosts, CEOs, journalists, and others in your industry. Episode 205 expounds on the various relationships you need to have. I challenge you to make sure that you connect with five people weekly this year. 

    As you look for people to connect with, I want you to refrain from playing small. Feel free to get in touch with influential people and work downward. Forget about going through the gatekeepers first. You’ll meet them somewhere along the way. For instance, you can connect with a CEO who connects you with his/her assistant for information or to book a meeting.

     Listen in to learn more about how to build LinkedIn connections. 

     
    Episode Spotlights:
    Where to find everything for this week’s episode: http://karenyankovich.com/221 Introduction: the essence of building connections [02:30] How to build a network on LinkedIn [05:40] People to connect with [07:17] Connect with the most influential people [08:02] Places to find warm LinkedIn connections [10:28]  
    Magical Quotes from the Episode:
    “Networking/talking to people is what’s going to build your business. Nobody will invest in your highest ticket opportunities before they talk to you.”

    “The beauty of LinkedIn is not the algorithm and the reach, which I get asked a lot about. It’s in the connections.”

    “When I say to you start connecting at the top level, you have to feel and believe and truly understand that you are worthy of connecting with these the most influential people in your industry.”

     
    Resources Mentioned In This Episode: Episode 205 Episode 220 Sign up for the She’s LinkedUp Masterclass Join my free Facebook Group if you have any questions about today’s episode  
    Help Us Spread The Word!
    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!
    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
     
    Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

    • 17 min
    3 Easy Ways to Build Your Credibility

    3 Easy Ways to Build Your Credibility

    This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses 3 easy ways to build your credibility.
    Credibility is one of the best things a brand can have. How do you build credibility? Here’s how. 
    #GoodGirlsGetRich
    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
     
    About the Episode: How credible are you? This is one question that sends chills down many people's spines. 

    Let's be honest for a moment, do you like it when people question your credibility? 

    Credibility is one of the best things a brand can have. A credible brand wins the day all the time. Many of us still need to learn how to go about building our credibility. In this episode, I share three easy tips to help you build credibility and help your brand stand out from your competition. 

    Build your LinkedIn Profile: If you are not on LinkedIn, you miss many things. Your competitors have the time of their lives with clients you could be serving. One of the best things you should do for your brand after listening to this episode is to create a LinkedIn profile that is irresistible to your target audience. Make it about them.

    Media: I cannot insist enough on how much media boosts your credibility. You can make use of paid or earned media. Have a budget for paid media and a monthly plan to appear on earned media like podcasts, magazine interviews, etc. Check out this episode with Rhonda Swan for more information.

    Testimonials and Recommendations: To boost your credibility a notch higher, you need to become a collector of testimonials. When someone says something nice about what you do, use it as a testimonial (with their permission). Be bold and ask people for testimonials. Also, ensure you have them on your LinkedIn and your website. LinkedIn carries more weight.

    Would you like to hear more? Listen to this episode.

     
    Episode Spotlights:
    Where to find everything for this week’s episode: http://karenyankovich.com/220 A little story: A life experience [05:43] How to build your credibility [07:26] Take care of your LinkedIn profile [07:27] Media: paid and earned media [10:00] Testimonials and recommendations [12:26]  
    Magical Quotes from the Episode:
    "We live in a world of everything's Googleable. The person with the best brand wins, period."

    "People are not coming to you; you must go after that media."

    "Testimonials and recommendations give you so much power."

     
    Resources Mentioned In This Episode: Episode 211 with Rhonda Swan Sign up for the She’s LinkedUp Masterclass Join my free Facebook Group if you have any questions about today’s episode  
    Help Us Spread The Word!
    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!
    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
     
    Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

    • 21 min
    How Women Can Leverage Their Businesses with Fabienne Fredrickson

    How Women Can Leverage Their Businesses with Fabienne Fredrickson

    This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Fabienne Fredrickson and Karen Yankovich discuss why women should leverage their businesses.
    Fabienne Fredrickson is a beloved mentor to thousands of women in business. As founder of The Leveraged Business program, Fabienne has reverse-engineered how she scaled her business to several million annually while remaining powerfully feminine. Her book, The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7-Figures (and Get Your Life Back), is the definitive roadmap showing women how to increase their income and impact with heart.
    #GoodGirlsGetRich
    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
     
    About the Episode: As women, we often hear doubting voices. They’re everywhere. But don’t listen to them.
    We have the power to create our own destiny. Put the doubting voices behind you, start working smarter, and stop stressing. That’s why you should leverage your business.
    How do you leverage your business and create your own destiny? Guest Fabienne Fredrickson shares how in this episode. Listen now!
     
    Episode Spotlights:
    Where to find everything for this week’s episode: https://karenyankovich.com/219 Introducing this episode’s guest, Fabienne Fredrickson (1:56) Women, don’t listen to the doubting voices (7:33) You have the power to create your own destiny (10:32) You need to know what to do (12:40) Why leverage? (13:23) Work smarter, stop stressing (18:42) Be strategic with your time (20:59) Hire someone, even if it scares you (24:37) Omnipresent marketing (30:38) Fabienne’s program and book (37:35)  
    Magical Quotes from the Episode:
    “The team that got you to where you are now will never get you to seven figures.”
     
    Resources Mentioned In This Episode: Where you can find Fabienne Fredrickson: Website LinkedIn Instagram Sign up for the She’s LinkedUp Masterclass Join my free Facebook Group if you have any questions about today’s episode  
    Help Us Spread The Word!
    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!
    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
     
    Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

    • 44 min
    My Push-Pull Relationship with AI on LinkedIn

    My Push-Pull Relationship with AI on LinkedIn

    This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses her perspective on using AI on LinkedIn. 
    AI means automation, but is automation always good?
    #GoodGirlsGetRich
    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
     
    About the Episode: Have you ever searched for something online, then before you know it, your socials are flooded with the item you were looking for? That’s the power of AI! Unfortunately, it gets irritating because it fills up your feed. On LinkedIn, have you realized how sometimes people want to connect with you, and they send you endless messages once you connect and even if you ignore them, they keep sending? Those people are using AI on LinkedIn!

    AI is automation. It saves us a tone of time, but unfortunately, sometimes, it can burn our brands to ashes. People have reached out to me for help rebuilding their LinkedIn profiles after the site blocked them. At times I’m tempted to ask them whom they have been spamming. One of the things that LinkedIn dislikes is AI tools that spam its users. 

    I love AI and how easy it makes my life, but I’m learning that it can make our lives quite unbearable if not well utilized. Imagine using AI for lead generation. You get 40 leads, but none of them converts into a sale. You will have wasted 40 hours on calls only to find out none of them is ready to work with you. How would you feel?

    My goal with this podcast is to help you have your fully booked calendar with productive leads. As we go through 2023, you need to do one thing. Define how you want to be seen. Do you want to be seen like the spammers that like message after message after message, even if you don’t respond? Or do you want to be the person who does outreach in this warm and personable way?

     One of the LinkedIn AI tools I highly recommend is Crystal Knows. This tool helps you understand your prospects, what they like, how to talk to them and what to avoid. It saves you a load of time and makes you look good in the eyes of your prospects.

    Listen to learn more.

     
    Episode Spotlights:
    Where to find everything for this week’s episode: http://karenyankovich.com/218 My love-hate relationship with LinkedIn AI [03:52] How to draw the line with AI tools [06:06] Avoid spamming [11:54]  
    Magical Quotes from the Episode:
    “Your brand gets hurt when people get all the spam from you.”

    “With the strategies and a system that I’ve created, you never, ever have to do cold outreach on LinkedIn.”

    “I don’t care how creative you are with your messaging. We know when it’s canned.”

     
    Resources Mentioned In This Episode: Crystal Knows Sign up for the She’s LinkedUp Masterclass Join my free Facebook Group if you have any questions about today’s episode  
    Help Us Spread The Word!
    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!
    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
     
    Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

    • 21 min
    217 – How to Build your Personal Brand with Mary Henderson

    217 – How to Build your Personal Brand with Mary Henderson

    This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Mary Henderson and Karen Yankovich discuss why you should build your personal brand.
    Mary Henderson is an internationally recognized Personal Branding & Online Business Specialist. She helps Industry Experts systemize, digitalize and commercialize their knowledge, wisdom and skills into a scalable & profitable online business and a brand so they become an authority in their niche or industry.
    #GoodGirlsGetRich
    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
     
    About the Episode: Why do you think Oprah Winfrey is so famous? Is it because she was on TV? No, it is because of her personal brand. Having a personal brand is one of the best things we can own. Unfortunately, many of us have yet to unleash their brands and are sleeping on their goldmines.

    In this episode, Mary Henderson joins me on the show. Mary is an internationally recognized Personal Branding & Online Business Specialist. She helps industry leaders digitalize and commercialize their knowledge, wisdom and skills into a scalable & profitable online business and brand. She aims to help them become an authority in their niche or industry. 

    The truth about building a personal brand is that it is not a walk in the park. Sometimes you’ll fight imposter syndrome, other times, you’ll feel like quitting but don’t think of throwing in the towel. You have something that the world needs and is ready to take up. 

    Mary shares the wisdom on building a personal brand, creating systems for your brand, and transitioning from employment to entrepreneurship. Listen to this episode.

     
    Episode Spotlights:
    Where to find everything for this week’s episode: https://karenyankovich.com/217 How we underestimate the power of a personal brand [04:02] How can you convert yourself into a brand? [05:17] How Mary got to the point of helping people build their brands [06:26] Creating a system for a personal brand [12:05] Creating a layered lead generation strategy [14:48] You need to put yourself out there [17:06] What happens when people start taking control of their brands? [18:52] Transitioning from corporate to entrepreneurship [19:47] You must find your tribe [21:30] How mindset holds us back and makes us want to quit [22:23] How Mary works with people so that they can maximize their gold mine [26:31] What’s next for Mary? [27:16]  
    Magical Quotes from the Episode:
    “We’ve got to do the work because it’s the only way you can penetrate toward your true potential.”

    “We need to belong to something because that’s how humans thrive.”

    “When you belong to a tribe, you can lean on people and listen to other people’s trials and tribulations.”

    “We’re in a sea of noise. We are in a digital, fully digital economy. It’s everybody’s fighting for attention.”

     
    Resources Mentioned In This Episode: Where you can find Mary Henderson: Website LinkedIn Facebook Instagram Twitter YouTube Coaching call with Mary Sign up for the She’s LinkedUp Masterclass Join my free Facebook Group if you have any questions about today’s episode  
    Help Us Spread The Word!
    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!
    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
     
    Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

    • 32 min

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