33 min
How to Build Trust #114 with Stace Caseria The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
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- Marketing
Stace, a writer by training and background, talks about how to build trust and why every brand from solopreneur to large corporation needs to operate with caring and emotion.
TOPICS DISCUSSED IN THIS EPISODE:
* Stace gives an overview of the different components of trust, alignment of interest, credibility, a track record, and caring
* How to transition from being a caring person to building a caring business that embraces vulnerability
* Trust can increase the speed of decisions
* Why trust can be such a conversation killer and deep topic
* What decision friction does to your buyer process and how you can overcome it
* The benefits of encouraging your clients to take ownership of your brand
* What happens when people go from buyer to believer
* Why you should never say it takes too long to build trust
* Stace talks about the ease of building credibility and caring
* We talk about major brands building trust amongst their employees and customers
* How small and solopreneur businesses can look at branding lessons from large corporations and apply them at a smaller scale
* Why brands should operate as emotional creatures like people are
QUOTABLES:
“You can’t have trust between two parties unless there’s some equilibrium in power.” – @trustdeepagencyClick To Tweet
“It takes courage and curiosity to step out of what you’re doing right now and ask, ‘Are we doing the right thing?'” – @trustdeepagencyClick To Tweet
“One of the great benefits of building trust is that you allow people to take ownership of your brand; consumers feel like they’re part of the brand.” – @trustdeepagencyClick To Tweet
“Simon Sinek always talks about finding your why and I love that, but find someone else’s why and if it doesn’t correlate with yours, they’re not your customer.” – @trustdeepagencyClick To Tweet
“Caring should be a part of waking up and breathing.” – @trustdeepagencyClick To Tweet
Stace, a writer by training and background, talks about how to build trust and why every brand from solopreneur to large corporation needs to operate with caring and emotion.
TOPICS DISCUSSED IN THIS EPISODE:
* Stace gives an overview of the different components of trust, alignment of interest, credibility, a track record, and caring
* How to transition from being a caring person to building a caring business that embraces vulnerability
* Trust can increase the speed of decisions
* Why trust can be such a conversation killer and deep topic
* What decision friction does to your buyer process and how you can overcome it
* The benefits of encouraging your clients to take ownership of your brand
* What happens when people go from buyer to believer
* Why you should never say it takes too long to build trust
* Stace talks about the ease of building credibility and caring
* We talk about major brands building trust amongst their employees and customers
* How small and solopreneur businesses can look at branding lessons from large corporations and apply them at a smaller scale
* Why brands should operate as emotional creatures like people are
QUOTABLES:
“You can’t have trust between two parties unless there’s some equilibrium in power.” – @trustdeepagencyClick To Tweet
“It takes courage and curiosity to step out of what you’re doing right now and ask, ‘Are we doing the right thing?'” – @trustdeepagencyClick To Tweet
“One of the great benefits of building trust is that you allow people to take ownership of your brand; consumers feel like they’re part of the brand.” – @trustdeepagencyClick To Tweet
“Simon Sinek always talks about finding your why and I love that, but find someone else’s why and if it doesn’t correlate with yours, they’re not your customer.” – @trustdeepagencyClick To Tweet
“Caring should be a part of waking up and breathing.” – @trustdeepagencyClick To Tweet
33 min