115 episodes

Explore the world of personal branding and how to build your Know Like and Trust factor up for ultimate business success. Brand Strategist and Marketing Photographer Britney Gardner comes together with small business experts to explore the relationship between the art of personal branding and the strategy behind building up your know, like and trust factor. She’ll guide you through balancing money-generating activities, deep work to grow your small business, and personal projects that keep your world just light-hearted enough to remember why you became an entrepreneur in the first place.

The Know Like & Trust Show with Britney Gardner: Personal Branding | Marketing | Business Success Britney Gardner: Brand Strategist and Marketing Photographer

    • Marketing

Explore the world of personal branding and how to build your Know Like and Trust factor up for ultimate business success. Brand Strategist and Marketing Photographer Britney Gardner comes together with small business experts to explore the relationship between the art of personal branding and the strategy behind building up your know, like and trust factor. She’ll guide you through balancing money-generating activities, deep work to grow your small business, and personal projects that keep your world just light-hearted enough to remember why you became an entrepreneur in the first place.

    Visibility + Strategy = Money #115

    Visibility + Strategy = Money #115

     

    The money formula you need to know as an online service business owner, especially in a year where new entrepreneurs are flooding the online business world.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Why being in a different niche doesn’t necessarily mean you have different problems

    * The need for more nurturing in today’s marketing climate

    * Why the things you WANT to be known for aren’t necessarily going to bring in the right clients

    * Systematizing and automating your marketing is a must for online businesses

    * Why generic content ideas are not just lazy, but can actually hurt your business and your ability to create content that would move you forward

    * The three steps to building visibility that actually gets you clients: getting their attention, building your KLT with them, and offering the right thing at the right time

    * Why this visibility formula is platform agnostic

    * Which visibility steps are dependant on your content

    * What Content Lab is and who it is for

    * The three “how” questions you need to ask if you truly want an online business



    QUOTABLES:



    “Visibility isn’t optional. It’s about you making money.” – @britneygardnerClick To Tweet





    “A visibility plan—putting your content strategy into action—gets you clients.” – @britneygardnerClick To Tweet





    “Authentic, automated marketing IS within your reach.” – @britneygardnerClick To Tweet





    “Nobody CAN copy something that comes from your unique brain.” – @britneygardnerClick To Tweet





    “When your best client isn’t seeing or hearing your content and immediately making the connection that you can help them, it’s because you didn’t make that connection for them.” – @britneygardnerClick To Tweet





    “How are you going to use “smart content” to turn on the right clients…and subtly turn off the rest?” – @britneygardnerClick To Tweet/...

    • 22 min
    How to Build Trust #114 with Stace Caseria

    How to Build Trust #114 with Stace Caseria

    Stace, a writer by training and background, talks about how to build trust and why every brand from solopreneur to large corporation needs to operate with caring and emotion.

    TOPICS DISCUSSED IN THIS EPISODE:







    * Stace gives an overview of the different components of trust, alignment of interest, credibility, a track record, and caring

    * How to transition from being a caring person to building a caring business that embraces vulnerability

    * Trust can increase the speed of decisions

    * Why trust can be such a conversation killer and deep topic

    * What decision friction does to your buyer process and how you can overcome it

    * The benefits of encouraging your clients to take ownership of your brand

    * What happens when people go from buyer to believer

    * Why you should never say it takes too long to build trust

    * Stace talks about the ease of building credibility and caring

    * We talk about major brands building trust amongst their employees and customers

    * How small and solopreneur businesses can look at branding lessons from large corporations and apply them at a smaller scale

    * Why brands should operate as emotional creatures like people are







    QUOTABLES:



    “You can’t have trust between two parties unless there’s some equilibrium in power.” – @trustdeepagencyClick To Tweet





    “It takes courage and curiosity to step out of what you’re doing right now and ask, ‘Are we doing the right thing?'” – @trustdeepagencyClick To Tweet





    “One of the great benefits of building trust is that you allow people to take ownership of your brand; consumers feel like they’re part of the brand.” – @trustdeepagencyClick To Tweet





    “Simon Sinek always talks about finding your why and I love that, but find someone else’s why and if it doesn’t correlate with yours, they’re not your customer.” – @trustdeepagencyClick To Tweet





    “Caring should be a part of waking up and breathing.” – @trustdeepagencyClick To Tweet

    • 33 min
    It’s Your Responsibility to Get Your Message Out #113

    It’s Your Responsibility to Get Your Message Out #113

     

     

    If you’ve got the passion and determination to be an online biz owner, you need to embrace your responsibility in getting your message out. Visibility hinges on you, and this episode goes through the why behind it and how to overcome feelings of vulnerability that come with showing up in a bigger way.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Mission-driven, service-based online businesses always come from passion, from a calling

    * With that calling comes a responsibility to get your message out there in a strategic way

    * Your visibility plan can be the start of a positive ripple effect

    * Why living and breathing your brand shouldn’t be an act

    * What method branding can do for your biz

    * The four levels of competency as they relate to your brand awareness

    * Doing hard things as an online biz owner

    * Why who you are is already the perfect person and embracing “the feels” will show you this even more

    * If you’re authentic in your content, you’ll never be “too much.”



    QUOTABLES:



    “If you believe you have a message worth listening to, you have a responsibility to get that message out into the world.” – @britneygardnerClick To Tweet





    “If you’re a good human and you know that whatever it is you do helps people, it’s your responsibility to get your message out there.” – @britneygardnerClick To Tweet





    “Living and breathing your brand shouldn’t be an act.” – @britneygardnerClick To Tweet





    “Once you’ve laid out your content strategy and you’re applying it, you hit that unconscious competence level.” – @britneygardnerClick To Tweet





    “As online biz owners, we don’t need to take on a character to become a personal brand. The personal brand IS us, as we are.” – @britneygardnerClick To Tweet



    RESOURCES MENTIONED:



    * Content Lab Waitlist



    a href="https://britneygardner.

    • 16 min
    The Onboarding Secret Weapon #112 with Kristen Westcott

    The Onboarding Secret Weapon #112 with Kristen Westcott

    Kristen Westcott guides us through the must-haves in the onboarding and offboarding process for both coaches and consultants.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Kristen intros the idea of focusing on onboarding and offboarding

    * Why a long launch period means you need to double down on the onboarding process

    * Kristen shares a good “pre-module” to give course buyers something to do before your program begins

    * Why setting guidelines around posting and support help both parties feel better

    * The “housekeeping” content that most course creators overlook

    * Why a good onboarding process increases the overall value of your course or program

    * A lack of offboarding process can leave your clients feeling like they finished reading a book with a bad ending

    * Why you should ask for feedback and testimonials at different times

    * How to leave your clients with support



    QUOTABLES:



    “We focus on the marketing which is so important because that’s how we’re going to sell our products, but often because all of it is so new to us that’s exclusively what we focus on.Click To Tweet





    “It’s so much more affordable to keep the clients that you have than constantly be out there searching for new clients and part of that is having a phenomenal onboarding and offboarding time.Click To Tweet





    “Word-of-mouth marketing is always, always going to be your best marketing.Click To Tweet





    “We know we need onboarding. Whether we’re doing it or not, we know that we should be. But we don’t often think about offboarding when it’s done.Click To Tweet





    “I like to ask for testimonials, which is technically part of your offboarding process, wherever it is in your course you capture that big a-ha moment.Click To Tweet



    MORE ON KRISTEN:

    Website | Instagram

    RESOURCES MENTIONED:

    • 26 min
    Stop Making These 4 Content Mistakes #111

    Stop Making These 4 Content Mistakes #111

     

     

    Online service businesses build brand awareness with content, but the kind of content you put out there can shape your brand in a good or bad way. Listen in to four content mistakes you want to avoid.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Why making (simple) content mistakes can harm your business

    * The danger of content that blends in

    * Why backing up your opinions sets you up as a leader in your niche

    * Generic = forgettable

    * What confidence does for your content strategy

    * The problem with sharing factual information

    * How you can make sharing quotes an effective part of your content strategy

    * What generic prompts are good for, and when to avoid them

    * How to create your own prompts

    * Whose opinions to avoid



    QUOTABLES:



    “You absolutely must state your opinions with authority to create enough leadership in your niche that people will be willing to spend some of their time on your content.” – @britneygardnerClick To Tweet





    “The impact you make is a direct result of your willingness to be seen.” – @britneygardnerClick To Tweet





    “When you are fully confident in the services you offer, you will have opinions naturally. And when you know your stuff, you really can’t help but share it.” – @britneygardnerClick To Tweet





    “Using a generic content prompt list is the digital version of eenie-meenie-mynie-moe–and about as effective.” – @britneygardnerClick To Tweet





    “My opinion of your content doesn’t matter. The only person’s opinion you should give credence to is your best client’s.” – @britneygardnerClick To Tweet





    “If you want to create a visibility plan that attracts clients into your unique business, you need to be authentic to the unique thread that ties YOU to your best client.” – @britneygardnera href='https://twitter.com/share?text=%E2%80%9CIf+you+want+to+create+a+visibility+plan+that+attracts+clients+into+your+unique+business%2C+you+need+to+be+authentic+to+the+unique+thread+that+...

    • 18 min
    Instagram Story Strategy #110 with Sheila Streetman

    Instagram Story Strategy #110 with Sheila Streetman

    Sheila Streetman and I discuss all things Instagram story strategy, creating your own “prompts,” and getting comfortable in a new business endeavor.

    TOPICS DISCUSSED IN THIS EPISODE:



    * How Sheila made a business move based on the client feedback she received

    * Sheila’s take on “do it scared”

    * Why a long career in one field doesn’t mean you skip over the learning phase in your new endeavor

    * The benefits of polling your community

    * Sheila’s go-to sandwich technique for getting poll results

    * The best way to build a warm and engaged audience on Instagram

    * Sheila’s take on feed posts versus story posts

    * How long it took each of us to become comfortable with making mistakes and showing our authentic selves

    * How to bank on our human nosiness



    QUOTABLES:



    We all feel comparisonitis and Imposter Syndrome comes up, but if I am a little bit ahead of the people that need my help I’m in a good position.Click To Tweet





    Your people are waiting for you.Click To Tweet





    You really have to think about who you’re asking the question to, to get an answer that works for you.Click To Tweet





    If you talk about your offer on Instagram Stories once a week, it’s like 12 months before they make a purchase.Click To Tweet





    It’s hard to show up as you, but the more you do it, you build that confidence. And definitely on stories, it does get easier because you have the momentum from the day before.Click To Tweet



    MORE ON SHEILA:

    Website | Instagram

    RESOURCES MENTIONED:



    * How to work with Sheila



    Stitcher | a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/I3tpz6y7rsi5rhtfrmu3mn3wmpm?t%3DThe_Know_Like_%2526_Trust_Show:_Personal_Branding_%257C_Marketing_%257C_Business_Success%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" target="_...

    • 25 min

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