Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
Mumbrella's top stories of 2020
On the final Mumbrellacast for the year, the whole team pitches in to count down the top stories of 2020. Popular campaigns came from Menulog and Hungry Jacks, thanks to famous faces and famous burgers. But, by far the biggest story was the impact COVID-19 had on the media and marketing industry.
The team looks back on the warning shot to the media industry that was News Corp's regional closures, the major talent redundancies at Ten, how brands handled challenging conditions, and reflect on what became of the industry as 2020 rolled on.
To round out the year, the Mumbrellacast team reveals their picks for the biggest news story that came across the desk, from Hugh Marks' upcoming departure from Nine to Ben Lilley's purchase of McCann.
Konrad Spilva, first look at the bargaining code, and radio rounds out the year
Ex-Isobar CEO Konrad Spilva joined the Mumbrellacast this week to talk all things, Dentsu, independents and his new business Shadowboxer. Taking a look back at the his departure from the Dentsu International-owned agency, Spilva reveals how he knew it was the right time to go and why a global job wasn't for him. And, in the new world of independent agency forces Spilva chats about what creative consultancy, Shadowboxer, has to offer the market.
The week also saw the last radio ratings survey of the year. Who went out on top? And who has a lot to look forward to next year? The chaos of 2020 has particularly disrupted the radio industry, following the months-long pause in ratings in the middle of the year. The Mumbrellacast team takes you through what radio bosses had to say about 2020 drawing to a close and their plans for next year.
Plus, the News Media and Digital Platforms Mandatory Bargaining Code bill has finally been introduced into parliament. The team runs through the key points in Treasurer Josh Frydenberg's speech and the industry's reaction.
Special Group, a takeover bid for WPP AUNZ, and the new Howatson + White
It all kicked off in adland this week. First came the news the WPP plc had made a takeover bid for the rest of the shares in WPP AUNZ. The move would bring the local business in line with the global operations and strategy, but the announcement wasn't a surprise to the market. If it were to go through the team speculates what happens to the original agencies that were part of the STW family, and what will become of CEO Jens Monsees?
There will be a new independent player in town come February next year, following the announcement that CHE Proximity CEO Chris Howatson and chief creative officer Ant White are leaving the agency to open their own shop. How have they done it? Are there any clients involved? One thing is for sure, the industry is rife with gossip.
And how did Special Group go about setting up offices in Melbourne and the US in the height of COVID? Founding partners Lindsey Evans and Cade Heyde gave an insight into the process, noting talent was everything when it came to setting the culture. With the agency going from strength to strength the pair looked ahead to the future of independent agencies and the talent bubble in Australia.
2Day FM returns to talent, positive signs for ad spend, and TikTok's Brett Armstrong
This week, the latest chapter in 2Day FM's quest for a breakfast team that sticks continued, as it was announced that Hughesy and Ed would be shifting from drive to the morning, accompanied by Erin Molan. After a series of hosts beamed into Sydney from other states, and brief reprieve with a music-only show from Jamie Angel, locality is the name of the game. The Mumbrellacast team breaks down the strategy behind this latest talent update.
And, all eyes are on the ad market as the end of 2020 draws closer. Latest figures from the IAB showed growth in digital advertising for Q3, following positive early October numbers from the Standard Media Index. Market sentiment is high looking ahead 2021, but will we see a steady return to growth in the end?
Plus, TikTok's Brett Armstrong took the team through what's on the cards for the content sharing and social media platform. Fresh off launching its first consumer marketing campaign Armstrong reflects upon making a name for TikTok in Australia, why it is an important tool for marketers, and how it's user demographic is very different than one would think.
Jens Monsees, agency mergers and Hugh Marks steps down from Nine
This week's Mumbrellacast comes to you straight from Mumbrella360: Reconnected, featuring a chat with WPP AUNZ CEO Jens Monsees. Discussing the progress of his transformation plan for the business, Monsees described where the holding group has gone wrong in the past, how he is now steadying the ship and explained why he moved halfway across the world for this job in the first place.
Consolidation of WPP AUNZ's agency brands is a key element of Monsees's plan for the holding company. Coincidentally, Monsees appearance at 360 comes as the business negotiates the new merger of AKQA and White Grey, as well as Geometry shifting into the VMLY&R network. The Mumbrellacast team breaks down what these moves mean for the group and how these diverse offerings will come together.
And in the most unexpected news of the week, Nine CEO Hugh Marks announced his imminent departure from the business, set for the first half of next year. Stating that his mission of drawing Nine, Fairfax and Macquarie Media together into a digitally-based media company has now been achieved, Marks said he feels this is the right time to leave the business. The Mumbrellacast team runs through the market's response to the news and the search for a new CEO.
Michael Rebelo on Publicis Liberte, navigating COVID and transforming for the future
This week on the Mumbrellacast, Publicis Groupe AUNZ CEO Michael Rebelo stopped by to reflect on how the group navigated COVID-19. Luckily the business introduced flexible working with Publicis Liberté not long before the pandemic hit. Rebelo also chats through the measures the group took to save as many jobs as possible, because "one job made redundant is too many".
And, looking forward to 2021 and beyond, Rebelo discusses the major changes made at the group this year - including the merger between Mercerbell and Performics - and how it will guide the group into the future.
Plus, in the news this week, Nine has bolstered its position in the sports broadcasting market with the launch of Stan Sport. Stan Sport, with support from the commercial television network, has picked up broadcasting rights for Rugby Australia and Wimbledon. The move also marks a significant change in the streaming market as the local offering continues its focus on growth.
And, Woolworths' retail media business, Cartology, has expanded its digital capabilities and services. It is the latest update to the way Australia's supermarket giants continue leveraging its consumer data to personalise customer experience and add value for brand partners.