Online Marketing Made Easy with Amy Porterfield Amy Porterfield

How to avoid having “desperate energy”, making frantic decisions, and being in complete panic mode in your business. 

If I had to guess, I would say that you've experienced moments in your entrepreneurship journey where things just didn't go as planned. You know, those launches that don't take off, promos that fail to convert, or your email list subscribers that keep going away? It's incredibly frustrating, and you may be tempted to move on to the next project or pick up the pieces immediately. But hold on! Before you do that, I need you to listen to this episode! 

It's completely natural to feel a sense of desperation when things don't go your way, but I’m telling you my friend, you really don't want to get caught up in what I call "desperate energy." This energy can cause you to panic and frantically scramble to find a solution without making a second thought, and it's so not helpful for your business! 

Oh, and I've been guilty of this myself, and even my brilliant CEO called me out about it a few months ago. So I know that people don't want to work with someone who has this habit! In today's episode, I share my top advice for avoiding making frantic and desperate decisions for your business when things aren’t going according to plan. 

In this episode, I talk about: 

3:05: What “desperate energy” really means for your business 

4:05: My experience with having desperate energy when I’m stressed out 

7:23: Practical strategies for closing revenue gaps in your business to avoid making frantic decisions 


11:02: Why you need to stay cool, calm, and confident in your interactions and relationships 



Listen in and embrace these tips! I promise you’ll stay cool, calm, and confident in all of your interactions and relationships. 

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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
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Mastering your media strategy so you can connect directly with your ideal audience, gain credibility, and scale your business.

Imagine if you had the chance to directly connect with your target audience, share your story, your passion, your advice, and really make an impact with your incredible business. Well, what if I told you that is all possible once you know the secrets to an amazing media strategy?
 
Enter life coach and media strategy extraordinaire Susie Moore! Susie started life coaching as a side hustle, turned it into a full-time gig, and now has one of the most impressive resumes of media publications I've ever seen. We're talking Marie Claire, Business Insider, Forbes – you name it. In this episode, she's here to share how she perfected her media strategy so you can do it, too! 

You'll learn how to nail your pitch, secure those media placements, and build the confidence to go after the biggest opportunities. Even if you're unsure if your story is compelling enough to tell, Susie reminds you that you always have value to offer! Plus, she even has a 3-minute intuition hack to help you write a publication that resonates. 

Today, we talk about: 

(5:37) How Susie turned her 9-5 into a full time gig


(10:35) The power of context in the media and how Susie used it to uplevel her content 


(14:49) What media editors and producers are they actually looking for


(17:40) Key elements to include in your media pitch so it stands out from the crowd

(23:47) The importance of collaborating with publications who are aligned with your message

(30:44) Tips for brainstorming life topics to write about (even if you think you don’t have a “compelling” personal story to tell!) 

(36:55) Susie’s perspective on the use of AI in media content


(39:34) Advice for finding the confidence to put yourself out there and go after big media opportunities

(45:47) How to become your own PR team



Listen in and get the credibility you and your business deserves! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Turning your FOMO (Fear Of Missing Out) into JOMO (Joy Of Missing Out) so you never feel burnt out again.

Ever feel like you’re just stretched way too thin? Oh, I know I have! As entrepreneurs, it's so incredibly easy to become overextended. We all want to grab every opportunity that comes our way, take on every task, and say yes to every chance we can for more exposure. Trust me my sweet friend, saying yes to everything might seem like the right thing to do at first, but it's a super slippery slope. 

Early in my entrepreneurial journey, I used to take every single opportunity I was given because of the fear that I might miss out on something. That's right – I was feeling the dreaded FOMO (Fear Of Missing Out). But, I would get SO burnt out SO quickly! That is, until I eventually realized that most of the things I was doing weren't actually in service of my long-term goals as a business owner. 

So, in this episode, I’m here to share my biggest pieces of advice for avoiding burnout, open up about my experiences with it (so you can learn from them, of course!), and share my tips and tricks for prioritizing what's truly most important to you and your business. 

Today, you’ll hear about: 

2:27: The importance of setting goals for your business and how I set my quarterly and yearly goals 


4:06: Advice for knowing when to say “no” to opportunities 


9:36: Why you need to get super clear on the season you're in, your values, and your priorities 


11:13: Questions to ask yourself that will help define exactly what you want 



Listen and get ready to turn that FOMO into JOMO (Joy Of Missing Out)! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Streamline your business operations, prevent costly mistakes, and scale faster than you ever thought possible.

One of my favorite compliments we get for our business is when people say, "Your business runs like a well-oiled machine!" It's such a great feeling knowing that all the hard work is paying off and my customers are noticing. The secret? My fantastic Operations Department! They have streamlined everything for the business, saved my team valuable time, prevented costly mistakes, and helped me scale quicker than ever before. 

Which is why, in this episode, I'm so excited to introduce you to my brilliant Ops Department – a dynamic duo who makes everything behind the scenes flow seamlessly. 

They work on everything from legal and HR to launches, budget structuring, and event management – the list goes on! They’ve shared the five key strategies they use to streamline processes, improve efficiency, and bring my mission and core values to life! 

Now my friend, I know that not everyone has (or needs) an entire Ops team like I do, but don't worry – these strategies apply to every entrepreneur and every business, no matter how big or small. Whether you're working alone or with a team, these tips are guaranteed to help you work smarter, faster, and with less stress. 

Today, you’ll hear about: 

7:14: My team’s step-by-step process for streamlining our business operations through standard operating procedures (SOPs) 


17:50: Tips and tricks for leveraging AI to improve SOPs 


20:39: How to create a comprehensive spreadsheet/“Program at a Glance” (PAG) for your virtual events 


27:11: Why you need a quarterly tool audit to look at value and consolidate your work 


29:04: My Ops team’s simple three stage process for mastering interviews 



Listen in and learn how to streamline your business operations and transform your hustle into a well-oiled machine. 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

How you can apply the lessons I’ve learned over 15 years of entrepreneurship to your growing business. 

I'm super excited that you're here today, my friend! Why? Because I just celebrated something very special – 15 years of entrepreneurship! Can you believe it? Over the past 15 incredible years, I've learned more about myself and my business than I ever thought was possible. And I'm ready to share the biggest and most important takeaways I've learned with you right here and right now!

But, I'm only lifting this curtain on one condition! I want you to take away everything I say today and apply it directly to your business so that you can grow, scale, and create the freedom-focused business you've always dreamt of. Because let's face it, even on the hardest days, entrepreneurship beats a 9-5 job every single time. 

Trust me – I know firsthand just how difficult entrepreneurship is, but please know that you're not alone! You'll have the best and most challenging days of your life, and I'll be right here to cheer you on every step of the way. So, if you're deep in the trenches or have seen them before, this episode will be one you'll want to put on repeat!

Today, I talk about: 

3:43: How I’ve learned to have “thick skin” in entrepreneurship (even though I’m a super sensitive person!) 

10:20: Practical tools for managing depression, anxiety, and self-care


16:46: Why you need to be known for and prioritize one niche as an entrepreneur 


19:45: Advice for separating business relationships from true friendships


24:02: Tips for maintaining a team, hiring the right people, and having difficult conversations 


26:34: Understanding that every challenge you face is happening FOR you



Listen in and keep reminding yourself what you’re working towards. Keep going because freedom is just around the corner, my friend! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rewiring your brain to create new beliefs and live the life you want on your terms.

If you know me, you know I’ve always said that being an entrepreneur is 80% about your mindset. The webinars, list building, and funnels can all be taught, but getting your head in the right space is what will truly set you apart as a business owner! 

But did you know that as female entrepreneurs, we are actually socially programmed to have more anxiety, more stress, and more self-doubt? This makes it so incredibly challenging to embody that bold and unapologetic mindset. Lucky for you, my guest today is here to help you create brand new beliefs and lead you directly to the life you've always wanted! 

In this episode, I sit down with the fabulous Kara Loewentheil, a former lawyer turned master life coach, who literally spends her days helping women rewire their brains for success. Yes, you read that right! Today, we're talking all about hacking your mindset using cognitive change strategies to unlearn those frustrating societal expectations. 

Over my 15 years of entrepreneurship, I've changed my mindset around lots of things, like money, my worth, and taking up space. But, even millions of dollars later, I still have a lot to learn. And I'm telling you – I learned so much from this chat with Kara, and I know you will, too! 

Today, we discuss: 

5:35: What it actually means to be a feminist and how Kara teaches women to liberate themselves and achieve their dream life on their terms


12:19: Tips for releasing the daily societal pressures put on you as a woman 


17:54: Why women are socialized to prioritize others' needs over their own (and how this can manifest in motherhood!) 

23:03: Being bold with your money as a female entrepreneur


29:49: How to reprogram your brain to stop negative self-talk and build new beliefs 


33:40: Advice for overcoming the societal conditioning that leads to guilt, anxiety, and stress in women 


37:40: Changing your perspective on time management to be more present in daily life 


43:37: The steps women should take to run their businesses boldly, confidently, and courageously  


51:01: Why Kara wrote her life-changing book 


Listen in and start showing up for yourself in a stronger and more consistent way in every aspect of your life! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!