The Business Side of Senior Photography The Seniorologie Podcast

The Business Side of Senior Photography

Today, we’re diving deeper into the business side of senior photography. Our focus is on pricing, contracts, and customer service. These elements form the backbone of a successful photography business. Mastering the business side can mean the difference between merely surviving and thriving in the world of senior photography. 

Tip 1: Establish Your Pricing

Let’s talk about money! Establishing your pricing as a senior photographer involves several key considerations to ensure you are pricing your services effectively and competitively. 

Begin by conducting thorough research on local market rates. This will help you understand the pricing landscape in your area. This research will help you determine a pricing structure that is both competitive and reflective of your skills and experience. 

Offer different packages to suit various client needs and budgets. For instance, basic packages for essential services and premium packages with extra features for a more comprehensive experience.

When setting your prices, it’s crucial not to undervalue your work. Take into account your expertise, the time invested in each session, equipment costs, editing time, and other expenses to ensure your pricing covers all aspects of your business and allows for a sustainable income.

Clearly communicate your pricing structure to your clients from the start. This will manage client expectations and avoid misunderstandings. Provide detailed information about what each package includes, any add-on options available. Include any policies regarding payment terms, deposits, and cancellations.

How I Communicate Pricing To My Clients

I personally communicate pricing two ways to ensure that no one is surprised or confused!  I don’t really want people booking me that are not fully aware of my pricing because that just doesn’t feel right to me.  So I communicate my pricing via a phone call to the parent of the senior because they are the ones who are ultimately paying for it. Then I communicate it again in an email with a full magazine that gives them all the information they need in order to make the decision to hire me.

By establishing transparent and well-defined pricing, you can attract the right clients, build trust, and showcase the value of your services effectively.

Tip 2: Craft Solid Contracts

Now, onto contracts – the unsung heroes of every successful shoot. You gotta have these!

Contracts help protect both you and your clients. They also ensure clear expectations and guidelines. 

Start by developing comprehensive contracts that detail your services. Include the type and duration of sessions, deliverables, usage rights, and any additional services or products offered. 

How To Create A Comprehensive Contract

Clearly outline your fees, payment schedules, and accepted payment methods, specifying any deposits or installment plans required. Include detailed cancellation and rescheduling policies to manage client expectations and address unforeseen circumstances. 

Consult with a legal professional experienced in photography contracts. That way, your contracts are legally binding and comply with local laws and regulations. A great resource for contracts is The Legal Paige.  

Require clients to sign contracts before beginning any work or sessions to formalize the agreement and minimize disputes. Regularly update your contracts to reflect changes in business policies, pricing, or services. Your contract needs to remain current and relevant.

I often find that my clients teach me when I need to update a contract!  Sometimes that’s good and sometimes its due to something that wasn’t pleasant but I learned from it and added it to my contract.  So don’t be afraid to make adjustments as things come up.

Providing clients with well-crafted and transparent contract...