It's All About PRspective Yara Chmayaa

It's Black Friday and that means sales, sales, sales! But with everyone participating, how can you make sure you're getting a good deal, and how can you be certain you're supporting the right brands?This week's episode focuses on exactly that and dives into how Black Friday sales could be misleading, what PR has to do with that, and how to spot corporations that might be communicating contradicting values.As promised, here's the Which? article that analyzed Black Friday sales and found very interesting results:https://www.which.co.uk/news/2021/11/99-5-of-black-friday-deals-cheaper-or-the-same-price-at-other-times-of-the-year/You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: @yarachmayaaEmail: yara.chmayaa@gmail.com

Fangirling with a pinch of PR analysis.We're celebrating the release of Red (Taylor's Version) this week! Vanessa Boghos joins me for this episode to talk about Taylor Swift and how PR has played a role in the evolution of her reputation, image, and career in general, ending with 5 minutes of us just fangirling over her and her music.You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: @yarachmayaaEmail: yara.chmayaa@gmail.com

Breaking the record for Netflix's biggest series launch ever, Squid Game is a global phenomenon that everyone is talking about. How did it become so popular, and what impact has it had on society (online and offline) already?Guest host Lilian Jarmakani joins the show this week to discuss all that, focusing on the role PR played in the show's popularity and in all the aftermath.You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: @yarachmayaaEmail: yara.chmayaa@gmail.com

This second In Focus episode dives into another case study, this time about the most recent crisis in the corporate world involving Netflix.The situation is still unfolding, but it was important to start discussing it already as it tackles a very important social issue which everyone should be paying attention to.Here are some links to articles if you would like to read more about the crisis:https://www.theverge.com/2021/10/11/22720724/netflix-suspends-trans-employee-tweeted-dave-chappelle-the-closer (this includes the internal email)https://www.theverge.com/2021/10/15/22728337/netflix-fires-organizer-trans-employee-walkout-dave-chappellehttps://www.theverge.com/2021/10/18/22733098/netflix-trans-employees-demands-dave-chappelle-walkout (this includes the list of demands)https://www.nbcnews.com/pop-culture/celebrity/i-screwed-netflix-s-ted-sarandos-addresses-dave-chappelle-fallout-n1281944You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: @yarachmayaaEmail: yara.chmayaa@gmail.com

Facebook, Instagram and Whatsapp suffered a global outage earlier this week which left users unable to use the platforms for more than 6 hours. How did that affect the platforms' reputation, and how did other brands react to what was happening?This episode answers both of those questions by discussing the importance of one's reputation and the fun aftermath of crises.You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: @yarachmayaaEmail: yara.chmayaa@gmail.com

With the goal of this podcast being introducing PR to everyone and showing you all how PR is involved in your daily life, I thought it would be beneficial to explain what PR is in the first place.This episode does exactly that, in a brief way that hopefully provides you all with the necessary information about the industry to better understand my episodes (and everything in life)!You can reach out for topic suggestions or general discussions (or anything else!) through Instagram or by email!Instagram: @yarachmayaaEmail: yara.chhmayaa@gmail.com