207 episodes
Marketecture: Get Smart. Fast. Marketecture Media, Inc.
-
- Business
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms.
Get access to the full episodes by subscribing at Marketecture.tv.
Each Marketecture podcast interview is hosted by an industry expert who can ask the right questions, get to the bottom of the vendor’s pitch, and help you figure out if that vendor is right for your business. All before taking a meeting. That’s how we help you Get Smart. Fast.
This podcast highlights the best short segments of each interview so you can hear what each vendor has to say.
To get access to the full interviews (either by podcast or online) visit https://www.marketecture.tv.
-
IAB Tech Lab Special: VAST
The VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video ads across various platforms, addressing early challenges in the digital advertising space such as the lack of a unified method for embedding video content in ads. Initially created during Paparo’s tenure at DoubleClick, VAST aimed to standardize the delivery of video ads, enabling a more straightforward interaction between video publishers and advertisers. This standard was crucial for simplifying the ad-serving process, allowing publishers to implement a single ad-serving template that could work across multiple platforms, thereby increasing the efficiency and reach of video advertising. The development of VAST was a pivotal moment that not only enhanced video ad operations but also led to the formation of the IAB Tech Lab, an entity focused on creating technical standards for the digital advertising industry.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc. -
Episode 71: Hollis Guerra on how to get PR
Also, earnings coverage, SERP disasters, and more.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc. -
IAB Tech Lab Special: The Transparency and Consent Framework
The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, addresses key challenges in digital advertising related to the GDPR and ePrivacy Regulation. TCF standardizes the presentation of information about advertising vendors and user choices across the digital ad ecosystem, facilitating compliance with European regulations. It enables users to make informed choices about the vendors processing their data, while allowing publishers and vendors to communicate these choices efficiently. Furthermore, TCF grants publishers control over which vendors can collect and use data on their digital properties, enhancing their ability to manage privacy and data governance. The framework was developed as a response to the need for standardized, real-time consent management across an increasingly complex digital advertising landscape.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc. -
Episode 70: Kym Insana built an agency entirely with remote WFH moms
Plus Google Network woes, and the Trade Desk - Roku partnership.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc. -
Episode 69: WPP's CTO spends over $300 million per year on AI
How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc. -
Episode 68: Feed DSPs what they eat with Chris Kane
Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.