25 episodes
MARKETING Brandon White
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- Business
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
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Marketing After the Death of 3rd Party Cookies with Rich Stone of TechTarget
Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...We talk about what online marketing looks like after 3rd party cookies are gone. About Rich StoneRich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget. Currently leading a team of Enterprise Sellers in North America in fostering mutually beneficial partnerships w...
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Branding Bootcamp and How to Leverage Your Brand to Build a Successful Loyalty Program to Boost Your Sales with Sheila Butler of Butler Marketing Group
Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.ABOUT SHEILA BUTLERSheila is an accomplished Chief Marketing Officer (CMO) with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and brand development & transformation across B2C & B2B at Disney, JPMorgan Chase, Choice Hot...
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How AI SEO is Disrupting the Search Engine Services Industry and Organic Search with Cody Schneider CEO of Drafthorse AI
AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines. Cody explains how to leverage AI to dominate SEO in all these search engines.ABOUT CODY SCHNEIDER Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven content creation and SEO optimization. With a background in Business Economics and Economics, Cody has proven his skills in strategic planning, leader...
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Video Marketing with the Creators of the Purple Mattress Online Video Campaign That Hit $1 Billion in Sales
Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales.You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales.About Chris KnudsenChris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he established the company’s brand and marketing strategies. Chris’s innovation...
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How to Implement the Contribution Margin Function in Your Company
You need someone in your company running contribution margins across all products and services. Here's how to get it right. SHOW LINKSHow to Run a Great Finance and Accounting Department with CFO Sean Lambhttps://podcasts.apple.com/us/podcast/how-to-run-a-great-finance-and-accounting/id1522407349?i=1000608776346 PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your ma...
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The High Stakes Game of Google Paid Ads and Online Marketing with Nick Erickson of Angel Reyes and Associates Law Firm
Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages. Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a trick or two on how to compete with paid ads to drive leads for your business. He covers everything from the importance of a streamlined landing pages to the power of persuasion as a result of having a dialed in customer ...