1,164 episodes

Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/

My Amazon Guy Steven Pope

    • Business

Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/

    Amazon Seller Fees Are Ruining Everything (FBA Controversy)

    Amazon Seller Fees Are Ruining Everything (FBA Controversy)

    Explore the complexities of Amazon's new low inventory fees in this detailed video with Steven Pope from My Amazon Guy. As Amazon delays the implementation of these fees, many sellers are left questioning the impact on their businesses. This video discusses the fee structure, Seller Support's vague responses, and the broader community's reaction on social media. Discover how these changes could affect your profitability on Amazon, especially for seasonal items and during stock-outs. Stay informed about how to navigate these new challenges and ensure you're not caught off guard by unexpected charges.

    #LowInventoryFees #FBAFees #SellerSupport #AmazonMarketplace #InventoryManagement #AmazonNews

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Introduction to Amazon's New Low Inventory Fees
    01:04 - Explanation of Low Inventory Level Fee and Its Impact
    02:01 - Challenges with Stocking Out and Unexpected Fees
    03:02 - Seller Support's Inadequate Responses on Fee Policies
    03:33 - Social Media Reactions to Amazon's Fee Changes
    04:01 - Seller Concerns About Product Damage Responsibility
    04:15 - Amazon VP Announcement on Fee Delay and Seller Reactions
    05:02 - Impact on Seasonal Items and Fee Transparency Issues
    06:00 - Challenges with Inventory Management and Amazon's Carriers
    07:01 - Explanation of Historical Days of Supply and Fee Implications
    08:01 - Seller Frustrations with New Fees and Potential Marketplace Exodus
    09:20 - Summary and Call to Action for Sellers to Voice Concerns
    Support the Show.

    • 10 min
    Track Your Ads Like a Pro (But Don't Get Stuck in the Past!)

    Track Your Ads Like a Pro (But Don't Get Stuck in the Past!)

    Struggling with PPC tracking? My Amazon Guy reveals the key metrics for optimization (ACOS, Conversion Rate, etc.) Learn the right balance between tracking & focusing on the future for peak ad performance. 

    #amazonppc #advertising #optimization #trackyourdata 

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Intro: Tracking Your Amazon Ads
    00:10 - Tracking Software vs. Manual Reporting
    00:29 - The Importance of Focusing on the Future, Not Just the Past
    00:54 - Key Metrics for PPC Optimization (ACOS, Conversion Rate, etc.)
    01:44 - Balancing Tracking & Focusing on Future Performance
    02:06 - Optimizing Conversion Rate for Improved PPC Results
    02:27 - Conclusion: Track Smart & Look Forward!
    Support the Show.

    • 2 min
    Free PPC Learning: Avoid Fake Gurus & Shiny Object Syndrome!

    Free PPC Learning: Avoid Fake Gurus & Shiny Object Syndrome!

    Confused about where to learn Amazon PPC? My Amazon Guy exposes the dangers of fake gurus & "shiny object syndrome." Discover FREE resources, the power of testing, and how to avoid costly mistakes.

    #amazonppc #amazonadvertising #avoidfakes #learnonline #myamazonguy

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Intro: Where to Learn Amazon PPC?
    00:08 - Beware Fake Gurus & Outdated Strategies
    00:21 - Free Resources: YouTube University & Amazon Seller Central
    00:43 - The Power of Testing & Free Account Audits
    01:01 - Don't Panic & Start Over: Optimize Gradually
    01:23 - Maintain Existing Campaigns & Implement New Strategies
    01:41 - Avoid "Shiny Object Syndrome" & Costly Mistakes (Sponsor TV Example)
    02:14 - Finding the Right Balance in Optimization
    02:26 - Conclusion: Avoid Shiny Objects & Test Before Launching
    Support the Show.

    • 3 min
    Amazon PPC AMA Live with Kevin Sanderson and Dima Kubrak

    Amazon PPC AMA Live with Kevin Sanderson and Dima Kubrak

    Mark your calendars for an exclusive AMA session with Kevin Sanderson, VP of Marketing of My Amazon Guy, and Dima Kubrak , Founder of Sellerise. Discover the ultimate secrets to supercharge your Amazon campaigns!

    Why should you be there?
    ↳ Unmatched Strategies: 
    Gain cutting-edge strategies to turbocharge your Amazon campaigns. 
    Learn what’s currently driving success on the platform.

    ↳ Expert Insights: 
    Elevate your advertising game with deep insights from leaders who have been in the trenches and know what works.

    ↳ Interactive Q&A: 
    Have specific challenges? Get personalized advice during our live Q&A. 
    This is your chance to ask the experts and get answers that matter to you.

    Why Tune In?

    - Stay Ahead: 
    The e-commerce landscape is constantly evolving. 
    What worked yesterday might not work today. 
    Stay ahead with the latest, proven tactics.

    - Actionable Tips: 
    We don’t just talk theory. 
    Get practical, actionable advice that you can implement immediately to see results.

    - Network and Engage:
    Join a community of like-minded sellers and industry gurus. 
    Gain from the collective knowledge and experience of a vibrant community.

    Don’t miss out on this golden opportunity to level up your PPC game! 

    Join us tomorrow at 12PM et for a session packed with insights.

    See you at the crossroads of Amazon's success!

    #AmazonPPC #AmazonAdsCampaign #AmazonPodcast #AskMyAmazonGuy

    Timestamps:
    00:00 - Introduction and Setup
    10:02 - Beginning of Live Session: Introductions and Overview
    11:31 - Shifting the Focus: From PPC to Conversion Strategies
    12:10 - Dimma’s Background and Amazon Experience
    14:05 - Evolution of Amazon Selling and Marketing
    16:06 - Changes in Amazon’s Platform and Advertising
    17:03 - The Importance of Brand Building Beyond Amazon
    18:09 - Diversification: From Amazon to Multiple Business Ventures
    19:06 - Encouraging Audience Participation and Questions
    22:00 - Handling Technical Issues and Amazon Support
    24:43 - Benefits of Using ASAP Warehouse for Amazon Sellers
    27:16 - Building and Managing Effective Teams
    30:11 - Dimma’s Experiences with Risks and Loans
    33:12 - Strategies for New Product Launches on Amazon
    36:01 - Discussion on Market Analysis and Competitive Positioning
    39:54 - Keyword Optimization and Ranking Strategies
    43:38 - The Importance of Listing Optimization and PPC
    47:52 - The Costs of Becoming a Bestseller
    52:11 - Long-Term Business Strategies and Investment Considerations
    55:04 - When to Start PPC Campaigns During a Product Launch
    57:51 - Using the ‘Listing Zero’ Strategy for New Launches
    1:06:39 - Closing Remarks and Invitation to Explore Sellarize
    Support the Show.

    • 1 hr 9 min
    When Should I Turn On PPC for Amazon FBA? Advertising Checklist

    When Should I Turn On PPC for Amazon FBA? Advertising Checklist

    Launching on Amazon Course: mag-school.com/course/launching-on-amazon

    Don't waste ad spend! Steven Pope of My Amazon Guy reveals what to have in place BEFORE you launch Amazon Ads. From listing optimization to brand registry, get his expert tips for success. 

    #amazonads #amazonppc #newseller #advertisingtips #amazonsales

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
    Support the Show.

    • 5 min
    How Much Money My Business Made from 5 Million Views on YouTube

    How Much Money My Business Made from 5 Million Views on YouTube

    Get a free case study and SOPs here at myguy.agency.

    Check out how Steven Pope, the founder of My Amazon Guy, uses YouTube to boost his business. Learn how making good content can get more views, draw in customers, and help your business grow. Discover tips on getting better at SEO, handling PPC ads well, and using content as a strong tool for ongoing success. Get insights into the future of creating content in the competitive world of digital marketing.

    #youtubeforbusiness #contentisking #digitalmarketing #businessgrowth #trending #trendingvideo 

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10!
    ↳ https://myamazonguy.com/helium-10-service/

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Introduction: Steven Pope's Background and Agency Creation
    00:30 - How YouTube Analytics Boost Business
    01:00 - Analyzing Yearly and Lifetime YouTube Performance
    01:53 - The Impact of Global Events on Business Growth
    03:00 - The Power of Content: Perpetual Growth
    05:00 - The Importance of Customer Feedback in Content Creation
    06:02 - Effective Content Strategy for Amazon Sellers
    07:04 - Leveraging Frequently Asked Questions for Content
    08:00 - Amazon Selling Challenges and Solutions
    10:10 - Detailed YouTube SEO Strategy and Keyword Ranking
    12:00 - Competitive Analysis: Maintaining Visibility in PPC
    13:40 - Dominating Niche Keywords and Customer-Driven Content
    15:49 - The Power of Branded Search Terms
    17:00 - Content vs. Traditional Sales Teams: Cost Analysis
    19:00 - The Value of SEO and Content in Business Scalability
    20:59 - Conclusion: The Future of Content and AI in Business
    Support the Show.

    • 21 min

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