17 min
The biggest mistake I see small businesses make every day. Hitchhiker's Guide to Growth Marketing
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- Marketing
In Episode 2 of Hitchhikers, I delve deep into the art of targeted marketing, specifically focusing on the concept of Ideal Customer Profiles (ICP). This episode is a treasure trove for small business owners and marketers who are looking to streamline their marketing efforts and boost sales by identifying and targeting their perfect customer. Through engaging storytelling and expert insights, we explore: The difference between broad audience targeting and the precision of ICPTh...
In Episode 2 of Hitchhikers, I delve deep into the art of targeted marketing, specifically focusing on the concept of Ideal Customer Profiles (ICP). This episode is a treasure trove for small business owners and marketers who are looking to streamline their marketing efforts and boost sales by identifying and targeting their perfect customer. Through engaging storytelling and expert insights, we explore: The difference between broad audience targeting and the precision of ICPTh...
17 min