Presented by Timothy Maurice, who is a four-time bestselling author.
The show that delves deep into the roots of human and brand behaviour. Why do we do what we do and what are the drivers of human behaviour that society is afraid to speak about? We explore how brands make consumers irrational, and how this irrational behaviour leads to bizarre social consequences. What are the best ideas and how are the boldest thinkers bridging this divide?
Ultimately, this philosophy is about creating using the best values and ideas to create influential stories and brands that shape society in a positive way. In the spirit CliffCentral was created, we will dig deep but explore with integrity, efficiency and diligence.
A Stanford Researcher on Building Social Cohesion between Christians and Muslims through Soccer
Timothy Maurice speaks to Salma Mousa, PhD about social cohesion under challenging circumstances. They explore two of her papers where she shares data and insights into how footballers impact prejudice, and what happened when Christians and Muslims were put on the same soccer team in post-ISIS Iraq. The conversation is delightful and insightful, and at the end they explore practical ways to design spaces and contact to reduce prejudice in your workplace and communities.
How to Win People over (Learning from the Election: A Behavioural Insight)
As an American, Timothy Maurice shares one simple key behavioural psychology insight that merges both his experience in America with his studies in Behavioural Sciences. In this episode, he unpacks one key idea that you should take away from the US Election in order to win over people when you need support for your ideas, leadership goals, to reach consumers and much more.
Zappy: A Happiness Activist on the Science of Psychedelics
Timothy interviews Michael Zapolin - known as Zappy, Psychedelics Concierge to the Stars in America. Zappy is on a mission to help people find happiness in themselves by helping them understand the science of psychedelics and to design a lifestyle where they get the most out of their brains. He has an upcoming documentary showing how he has helped celebrities such as Khloe Kardashian’s ex-husband Lamar Odom.
The Science of Change with MIT Professor, Dr Deborah Ancona
Timothy speaks to MIT Professor, Dr Deborah Ancona, about the Immunity to Change - a theory pioneered by Harvard professors Robert Kegan and Lisa Lahey. This short episode gives you the insight you need to understand your hidden, competing commitments that are more important than motivation and desire in your quest to change. It's hard, but you can change when you understand it.
Understanding What You Are Known For (New York research)
Timothy decides to repurpose the social research he did in New York to flip the question to interrogate what you are known for, and how the story you are known for can impact your influence and ultimately what you become. You can become intentional about engineering a link between your internal value and your perceived value, that will strengthen your networks and attract more opportunity.
The Science of Content Creation with NYU Prof. Alixandra Barasch
Timothy speaks to New York University Stern Professor Alixandra Barasch about her latest research which shows that when you’re immersed in your phone creating content, you’re not missing out - in fact, your immersion in the experience is enriched. Professor Barasch’s research goes counter to the prevailing narrative that ‘being on your phone’ reduces your experience. This episode offers practical strategies for both Marketers and Content Creators who hope to make deeper and more meaningful connections between consumer and brands... plus a few tips for them to elevate their game.