254 episodes

Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.

The Smartest Amazon Seller SmartScout

    • Technology

Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.

    Episode 250: Discovering Growth Strategies and Branding Tips with Sabir Semerkant

    Episode 250: Discovering Growth Strategies and Branding Tips with Sabir Semerkant

    Scott Needham, accompanied by e-commerce expert Sabir Semerkant, dives deep into the ever-evolving world of online commerce.

    With over 25 years of experience, Sabir shares invaluable insights, including his unique “8-D Method" for business growth, honed through ventures such as revitalizing Vitamin Shoppe's website from bankruptcy to success.

    The discussion covers crucial aspects such as optimizing website performance, strategic pricing, and the importance of cohesive team dynamics, emphasizing the significance of adapting to AI advancements and focusing on revenue per session rather than traditional conversion rates.

    Episode notes:

    00:15 - Sabir Semerkant Introduction
    02:05 - Sabir’s Background
    03:55 - Good and Bad Information
    04:40 - Vitamin Shoppe
    05:15 - Test, Learn, and Optimize
    07:05 - Ecommerce is a Mix of Different Practices
    08:00 - Co-founding VaynerCommerce
    10:20 - How Sabir Met Gary V.
    13:50 - 8-D Method
    14:55 - Performance Optimzation
    18:40 - Consumer Attention Span
    23:20 - Premium Pricing
    25:25 - Product Positioning and Brand Building
    29:40 - Story Telling
    32:50 - Customer UX
    35:20 - Retargetting and Remarketing
    40:20 - Logistics


    LinkedIn:
    linkedin.com/in/sabirsemerkant

    Websites:
    growthbysabir.com/workshop/
    growthbysabir.com (GROWTH by Sabir)
    growthbysabir.com/liveshow (#ThisWeekWithSabir Live) medium.com/worklifebalancebysabir (#WorkLifeBalanceBySab)

    Related Post: Pricing Strategies for Wholesale Sellers on Amazon

    • 48 min
    Episode 249: Insights from M19 Founder Tarik on Unlocking Amazon Advertising Secrets

    Episode 249: Insights from M19 Founder Tarik on Unlocking Amazon Advertising Secrets

    Scott interviews Tarik, the founder of M19, an advertising technology tool for Amazon sellers. They discuss various topics related to advertising on Amazon, including organic rank awareness, retail data awareness, inventory awareness, and variation advertising.
     
    Tarik shares insights into how M19 helps sellers optimize their advertising campaigns and make data-driven decisions. He also discusses the importance of conversion rate and how it can impact advertising costs.
     
    Overall, the conversation provides valuable information for Amazon sellers looking to improve their advertising strategies.

    Episode Notes:
     
    00:35 - Introduction and Background
    02:00 - Building M19 and Getting Customers
    05:30 - Organic Rank Awareness
    08:47  - Checking rankings
    12:18  - Inventory Awareness
    14:45 - Advertising Awareness
    19:15 - Conversion Data
    22:54 - Marketplace Preferences
    24:17 - How to Reach M19
     
    LinkedIn: linkedin.com/in/berradatarik

    Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

    • 26 min
    Episode 248: Inside Walmart's Rise with SellCord CEO Michael Lebhar

    Episode 248: Inside Walmart's Rise with SellCord CEO Michael Lebhar

    Scott Needham interviews Michael, the CEO and founder of SellCord, a Walmart agency. They discuss the growth and success of Walmart as an e-commerce platform, the reasons for brands to work with Walmart, and the opportunities for success in different categories.
     
    Michael shares insights on achieving category success on Walmart, optimizing listings, and using Walmart Fulfillment Services (WFS). He also discusses Walmart's future and its competition with Amazon.

    Episode Notes:
     
    00:30 -  Introduction and Evolution of Walmart E-commerce
    02:23 - Michael's Insights on Walmart in 2023
    03:56 -  Launching and Succeeding on Walmart
    04:03 - Understanding Walmart’s Style Guides and Listing Optimization
    06:14 - Brand Success Stories and Strategies on Walmart
    07:40 - The Journey from Online Marketplace to In-Store Presence
    15:38 - Future Prospects for Walmart as an Online Marketplace
    18:09 - Key Tactics for Optimizing Walmart Listings
    19:50 - Walmart Tools and Data Utilization Strategies
    20:38 - Understanding and Leveraging Walmart Fulfillment Services (WFS)
     
    Website: https://www.sellcord.co/
    LinkedIn: https://www.linkedin.com/in/michael-lebhar/

    • 24 min
    Episode 247: Catching Up With the Latest Amazon Updates

    Episode 247: Catching Up With the Latest Amazon Updates

    Scott breaks down the latest news in the Amazon space.

    Learn his reactions to new FBA Fees and the details of Thrasio’s Bankruptcy Filing. Plus, some funny takes on the 17 people you will meet at the Prosper event.

    Episode Notes:

    00:35 - Podcast Coverage
    01:15 - Prosper Update and Scott’s Favorite Audience
    02:50 - The 17 People you will meet @ Prosper
    03:15 - The Event Season
    04:30 - Natural Products Expo West 2024
    05:45 - SmartScout Expo West Brand Report
    07:05 - Thrasio Bankruptcy
    09:55 - Tweets about Thrasio’s Bankrupt
    10:15 - Optimizing FBA Fees

    Email: scott@smartscout.com

    Related Post: Fulfillment Fee (FBA Fulfillment Fee)

    • 13 min
    Episode 246: Evaluating Amazon Seller Tools With David Zimmermann

    Episode 246: Evaluating Amazon Seller Tools With David Zimmermann

    In this podcast episode, Scott Needham interviews David Zimmermann from the Amazon Tools League channel.

    They discuss the process of analyzing Amazon tools and how David evaluates different categories of tools, such as PPC automation and profitability trackers. They also talk about the challenges of comparing AI features in different tools and the importance of considering cost in tool evaluation.

    David shares his experience with tracking the tool landscape and how some tools have faded away over time. They also touch on the topic of newsletters and the importance of building an email list for e-commerce brands.

    Episode notes:

    00:15 - David Zimmermann Introduction
    01:40 - David Zimmermann Tools Comparison
    04:45 - Comparing AI
    5:45 - Automation Features
    07:02 - Scoring Tool Features
    09:00 - David’s Favorite Category
    10:15 - Finding the Tools
    11:00 - How Returns Affect Profitability
    13:25 - Picking Worth It Demos
    14:14 - Tools That Faded Away
    15:20 - Analyzing Newsletters
    19:35 - Conclusion

    LinkedIn: https://www.linkedin.com/in/ddzim/
    Website: https://courses.ddzim.me/courses

    Related Post: The 5 Best SmartScout Tools for Amazon Wholesale Sellers

    • 21 min
    Episode 245: Stocking Out is Good for Your Business

    Episode 245: Stocking Out is Good for Your Business

    In this episode, Scott dives into the art of inventory management, drawing lessons from early encounters with hits like Elf on the Shelf, Halloween products, and Barbie dolls. He explores the fine line between stocking out and overstocking and discusses why stocking out can sometimes be good.

    Plus, Scott tackles upcoming 2024 FBA fees and shares strategies for thriving in today's ever-evolving market. Tune in for expert tips on mastering inventory and maximizing profitability.

    Episode Notes:

    00:30 - Early Lessons from Amazon Selling
    01:35 - The Elf on the Shelf
    03:05 - Halloween
    04:25 - Barbie Princess
    06:20 - Why Stocking Out Can Be a Good Thing
    07:05 - Stocking Out vs Overstocking
    09:20 - Greed vs Caution

    Related Post: How To Sell on Amazon Without Inventory

    • 11 min

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