The Smartest Amazon Seller SmartScout
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- Technology
Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.
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Episode 250: Discovering Growth Strategies and Branding Tips with Sabir Semerkant
Scott Needham, accompanied by e-commerce expert Sabir Semerkant, dives deep into the ever-evolving world of online commerce.
With over 25 years of experience, Sabir shares invaluable insights, including his unique “8-D Method" for business growth, honed through ventures such as revitalizing Vitamin Shoppe's website from bankruptcy to success.
The discussion covers crucial aspects such as optimizing website performance, strategic pricing, and the importance of cohesive team dynamics, emphasizing the significance of adapting to AI advancements and focusing on revenue per session rather than traditional conversion rates.
Episode notes:
00:15 - Sabir Semerkant Introduction
02:05 - Sabir’s Background
03:55 - Good and Bad Information
04:40 - Vitamin Shoppe
05:15 - Test, Learn, and Optimize
07:05 - Ecommerce is a Mix of Different Practices
08:00 - Co-founding VaynerCommerce
10:20 - How Sabir Met Gary V.
13:50 - 8-D Method
14:55 - Performance Optimzation
18:40 - Consumer Attention Span
23:20 - Premium Pricing
25:25 - Product Positioning and Brand Building
29:40 - Story Telling
32:50 - Customer UX
35:20 - Retargetting and Remarketing
40:20 - Logistics
LinkedIn:
linkedin.com/in/sabirsemerkant
Websites:
growthbysabir.com/workshop/
growthbysabir.com (GROWTH by Sabir)
growthbysabir.com/liveshow (#ThisWeekWithSabir Live) medium.com/worklifebalancebysabir (#WorkLifeBalanceBySab)
Related Post: Pricing Strategies for Wholesale Sellers on Amazon -
Episode 249: Insights from M19 Founder Tarik on Unlocking Amazon Advertising Secrets
Scott interviews Tarik, the founder of M19, an advertising technology tool for Amazon sellers. They discuss various topics related to advertising on Amazon, including organic rank awareness, retail data awareness, inventory awareness, and variation advertising.
Tarik shares insights into how M19 helps sellers optimize their advertising campaigns and make data-driven decisions. He also discusses the importance of conversion rate and how it can impact advertising costs.
Overall, the conversation provides valuable information for Amazon sellers looking to improve their advertising strategies.
Episode Notes:
00:35 - Introduction and Background
02:00 - Building M19 and Getting Customers
05:30 - Organic Rank Awareness
08:47 - Checking rankings
12:18 - Inventory Awareness
14:45 - Advertising Awareness
19:15 - Conversion Data
22:54 - Marketplace Preferences
24:17 - How to Reach M19
LinkedIn: linkedin.com/in/berradatarik
Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads -
Episode 248: Inside Walmart's Rise with SellCord CEO Michael Lebhar
Scott Needham interviews Michael, the CEO and founder of SellCord, a Walmart agency. They discuss the growth and success of Walmart as an e-commerce platform, the reasons for brands to work with Walmart, and the opportunities for success in different categories.
Michael shares insights on achieving category success on Walmart, optimizing listings, and using Walmart Fulfillment Services (WFS). He also discusses Walmart's future and its competition with Amazon.
Episode Notes:
00:30 - Introduction and Evolution of Walmart E-commerce
02:23 - Michael's Insights on Walmart in 2023
03:56 - Launching and Succeeding on Walmart
04:03 - Understanding Walmart’s Style Guides and Listing Optimization
06:14 - Brand Success Stories and Strategies on Walmart
07:40 - The Journey from Online Marketplace to In-Store Presence
15:38 - Future Prospects for Walmart as an Online Marketplace
18:09 - Key Tactics for Optimizing Walmart Listings
19:50 - Walmart Tools and Data Utilization Strategies
20:38 - Understanding and Leveraging Walmart Fulfillment Services (WFS)
Website: https://www.sellcord.co/
LinkedIn: https://www.linkedin.com/in/michael-lebhar/ -
Episode 247: Catching Up With the Latest Amazon Updates
Scott breaks down the latest news in the Amazon space.
Learn his reactions to new FBA Fees and the details of Thrasio’s Bankruptcy Filing. Plus, some funny takes on the 17 people you will meet at the Prosper event.
Episode Notes:
00:35 - Podcast Coverage
01:15 - Prosper Update and Scott’s Favorite Audience
02:50 - The 17 People you will meet @ Prosper
03:15 - The Event Season
04:30 - Natural Products Expo West 2024
05:45 - SmartScout Expo West Brand Report
07:05 - Thrasio Bankruptcy
09:55 - Tweets about Thrasio’s Bankrupt
10:15 - Optimizing FBA Fees
Email: scott@smartscout.com
Related Post: Fulfillment Fee (FBA Fulfillment Fee) -
Episode 246: Evaluating Amazon Seller Tools With David Zimmermann
In this podcast episode, Scott Needham interviews David Zimmermann from the Amazon Tools League channel.
They discuss the process of analyzing Amazon tools and how David evaluates different categories of tools, such as PPC automation and profitability trackers. They also talk about the challenges of comparing AI features in different tools and the importance of considering cost in tool evaluation.
David shares his experience with tracking the tool landscape and how some tools have faded away over time. They also touch on the topic of newsletters and the importance of building an email list for e-commerce brands.
Episode notes:
00:15 - David Zimmermann Introduction
01:40 - David Zimmermann Tools Comparison
04:45 - Comparing AI
5:45 - Automation Features
07:02 - Scoring Tool Features
09:00 - David’s Favorite Category
10:15 - Finding the Tools
11:00 - How Returns Affect Profitability
13:25 - Picking Worth It Demos
14:14 - Tools That Faded Away
15:20 - Analyzing Newsletters
19:35 - Conclusion
LinkedIn: https://www.linkedin.com/in/ddzim/
Website: https://courses.ddzim.me/courses
Related Post: The 5 Best SmartScout Tools for Amazon Wholesale Sellers -
Episode 245: Stocking Out is Good for Your Business
In this episode, Scott dives into the art of inventory management, drawing lessons from early encounters with hits like Elf on the Shelf, Halloween products, and Barbie dolls. He explores the fine line between stocking out and overstocking and discusses why stocking out can sometimes be good.
Plus, Scott tackles upcoming 2024 FBA fees and shares strategies for thriving in today's ever-evolving market. Tune in for expert tips on mastering inventory and maximizing profitability.
Episode Notes:
00:30 - Early Lessons from Amazon Selling
01:35 - The Elf on the Shelf
03:05 - Halloween
04:25 - Barbie Princess
06:20 - Why Stocking Out Can Be a Good Thing
07:05 - Stocking Out vs Overstocking
09:20 - Greed vs Caution
Related Post: How To Sell on Amazon Without Inventory