Unofficial Partner Podcast Unofficial Partner

Tom Beahon created the Castore sportswear brand with his brother Phil in 2016. Today, their shareholding in the firm is valued at around £500million following a recent capital round, led by US merchant bank and investor The Raine Group, which values the company at £950mn. This investment will contribute to Castore’s attack on the sportswear industry dominated by Adidas, Nike, Puma and Michael Rubin’s online retailer Fanatics. This week, Castore added to its portfolio of around fifty...

Steve Martin and Jamie Wynne-Morgan created and developed the award-winning M&C Saatchi Sport & Entertainment agency over a 20-year period. Six months ago they resigned, and there's been speculation ever since as to what they'll do next.Today they answer that question. It's called MSQ Sport + Entertainment. We went to meet the pair at their new London office to find out more.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thou...

What does sport look like from the money side of the equation? What’s the investment rationale behind buying a football team, cricket franchise, the new sports tech thing or a sports agency? What are assumptions about how the market will develop? Who’s going to win, who will lose out?These are just a few of the questions we’re looking to explore in this series, with my co-host Matt Rogan, co-founder of Two Circles, C-suite consultant and someone who’s sat on either side of the sport and ...

Wedge Issues is a new series focused on the business of golf.Our first guest is the BBC's voice of golf Iain Carter, who leads the corporations coverage of the sport across audio and online at a time of unprecedented upheaval.The traditional men's game has been attacked by LIV Golf, backed by Saudi's PIF money, which is attempting to disrupt the monopolies enjoyed by the PGA and European Tours.Carter has had a ringside seat from which to study the power games, greed and political machinations...

Let us take you inside the Great Hundred Franchise Sell-OffThe Hundred is the England and Wales Cricket Board’s controversial short form format. This week, the ECB has secured an agreement on a funding model between the host and non-host counties - those counties who have a Hundred franshics and those who don’t. This could have seismic ramifications for the domestic game in England and Wales, kickstarting a process that will see a large injection of private capital into teams presently o...

Jack Buckner is the former two Olympic Games athlete and 5000 metre European Champion who is now CEO of UK Athletics, the governing body for track and field in Britain. Buckner has held the same position at British Triathlon and more recently British Swimming. This followed a career in sports marketing at Adidas, in the UK, Germany and the US.The impetus for our conversation was a recent announcement that UKA was entering a three way partnership with London Marathon Events and the Great North...