28 episodes

Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.

Bad Decisions Dan & Mel

    • Business

Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.

    Ostrich effect: Why you really should just go to the doctor

    Ostrich effect: Why you really should just go to the doctor

    If information can help us make good decisions, why would we sometimes actively avoid it? In this episode, Mel and Dan discuss the ostrich effect, and how brands can overcome the tendency we have to bury our heads in the sand.

    • 20 min
    Zero Risk Bias: Why there’s so much value in nothing

    Zero Risk Bias: Why there’s so much value in nothing

    Turns out that one of the most ‘sure things’ in life, is people’s likelihood of picking a ‘sure thing’. In this episode, Mel and Dan look at how we make choices around risk, and why our desire to avoid uncertainty can sometimes end up costing much more.

    • 18 min
    Barnum Effect: Why smart people believe ridiculous things

    Barnum Effect: Why smart people believe ridiculous things

    Do you generally feel like you’ve got your life together, but sometimes wonder what the hell you’re doing? In this episode, Mel and Dan explore the Barnum effect and why 'clairvoyant' could still be a promising career choice

    • 22 min
    Halo Effect: Why judging a book by its cover is pretty much unavoidable

    Halo Effect: Why judging a book by its cover is pretty much unavoidable

    Why is it that the baddies in cartoons are always so ugly? And why do we assume that handsome people are also going to be charismatic? In this episode, Mel and Dan look at why neat hair and a firm handshake are more important than we could ever imagine.

    • 19 min
    Mere Exposure Effect: Why turning up is half the battle

    Mere Exposure Effect: Why turning up is half the battle

    What is it that makes retro fashion take off, and is the Eurovision completely rigged? In this episode, Mel and Dan explore what happens when we see, hear or experience the same thing over and over again.

    • 26 min
    Status Quo Bias: Why old, stubborn people kind of have a point

    Status Quo Bias: Why old, stubborn people kind of have a point

    Everybody loves change, right? Hell no! And it’s not entirely our fault. In this episode, Mel and Dan explore why we'll often go to huge lengths just to make sure everything stays exactly the same.

    • 25 min

Top Podcasts In Business

Listeners Also Subscribed To