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This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark and Lee discuss the importance of focusing on significant aspects of coffee roasting and avoiding unnecessary complications.

They delve into simplifying the roasting process, the impact of automation, and the cultural shift towards valuing older roasted coffee.

The conversation also touches on hero worship in the industry and the value of individual experimentation.

00:00 Introduction and Simplifying Coffee Roasting
00:19 Sponsor Message: Map It Forwards Workshop
00:57 Welcome and Series Recap
02:01 Discussing Coffee Roasting Focus
03:22 Exploring Coffee Roasting Techniques
04:40 The Future of Coffee Roasting
08:03 Business Strategies for Coffee Roasters
15:02 Hero Worship in the Coffee Industry
15:54 Encouragement for Coffee Roasters
18:27 Conclusion and Final Thoughts
19:58 Closing Remarks and Call to Action

Connect with Mark:
Linkedin - https://www.linkedin.com/in/mark-al-shemmeri-8a3669129/
Medium - https://medium.com/@markalshemmeri
Instagram: https://www.instagram.com/kramalshemmeri/ & https://www.instagram.com/dialect.coffee/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark and Lee dive deep into the intricacies of coffee roasting, exploring important factors to focus on, myths in the industry, and the significance of letting coffee beans naturally express themselves.

Learn about the role of green coffee importers, the importance of selecting the right raw materials, and innovative approaches to roasting, including thoughts on decaf coffee.

This insightful conversation emphasizes listening to the coffee and embracing a romantic, poetic approach to roasting. Don't miss out on this enriching discussion!

00:00 Introduction to Coffee Roasting
00:30 Sponsorship Message
01:08 Welcome and Series Overview
01:25 Debunking Coffee Roasting Myths
01:51 Focusing on What Matters in Coffee Roasting
02:21 The Importance of Green Coffee Buying
06:15 Exploring Coffee Roasting Techniques
09:37 Challenges and Opportunities for Coffee Producers
13:11 Decaf Coffee Roasting Insights
16:43 Conclusion and Next Episode Teaser

Connect with Mark:
Linkedin - https://www.linkedin.com/in/mark-al-shemmeri-8a3669129/
Medium - https://medium.com/@markalshemmeri
Instagram: https://www.instagram.com/kramalshemmeri/ & https://www.instagram.com/dialect.coffee/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark and Lee explore the relationship between coffee roasting and energy transition, and how new roasting technologies like fluid bed and electric machines are shaping the industry.

Mark emphasizes the importance of understanding the science behind coffee roasting and challenges common misconceptions.

The conversation also dives into the potential for automation and artificial intelligence in coffee roasting, as well as the emerging trend of home roasting.

00:00 Introduction and Misconceptions in Coffee Engineering
00:27 Sponsor Message: Become a Coffee Consultant
01:05 Series Overview and Guest Introduction
01:32 Past, Present, and Future of Coffee Roasting
01:56 Technology in Coffee Roasting
03:38 Opinions and Assumptions in Coffee Roasting
06:35 Energy Transition and Coffee Roasting
10:08 Artificial Intelligence in Coffee Roasting
15:17 Home Roasting Machines: The Future?
19:22 Conclusion and Upcoming Episodes

Connect with Mark:
Linkedin - https://www.linkedin.com/in/mark-al-shemmeri-8a3669129/
Medium - https://medium.com/@markalshemmeri
Instagram: https://www.instagram.com/kramalshemmeri/ & https://www.instagram.com/dialect.coffee/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark and Lee discuss the complexities and art behind coffee roasting.

They explore how coffee roasting often seems more convoluted than necessary, urging a simplification of techniques to make it accessible for everyone.

Mark emphasizes the importance of understanding roasting machinery and keeping an open mind about different roasting approaches.

The episode also tackles the balance between science and art in brewing and roasting, the impact of the barista versus the roaster, and how tasting and consumer preference play crucial roles in the coffee industry.

Finally, they contemplate the ongoing challenges and future of coffee roasting, hinting at upcoming technological advancements.

00:00 Introduction to Coffee Roasting
00:28 Sponsorship Message
01:06 Welcome and Guest Introduction
01:56 Current State of Coffee Roasting
02:31 Challenges in Coffee Roasting Education
05:05 Debate on Coffee Roasting Rules
12:22 Impact of Roasters and Baristas
15:07 Quality Control in Coffee Roasting
17:20 Simplifying Coffee Roasting
20:29 Conclusion and Next Episode Teaser

Connect with Mark:
Linkedin - https://www.linkedin.com/in/mark-al-shemmeri-8a3669129/
Medium - https://medium.com/@markalshemmeri
Instagram: https://www.instagram.com/kramalshemmeri/ & https://www.instagram.com/dialect.coffee/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark shares his journey from a barista to becoming an engineer specializing in coffee roasting technology.

He and Lee discuss the evolution of coffee roasting techniques, debunk common myths, and consider the impact of consumer preferences on roasting practices.

00:00 Introduction
00:55 Meet Mark Al Shemeeri: Coffee Roasting Expert
02:20 Mark's Journey: From Barista to Engineer
04:08 Scientific Approach to Coffee Roasting
05:40 Debunking Coffee Myths
09:38 The Evolution of Coffee Roasting
13:38 Consumer Influence on Coffee Roasting
16:20 Conclusion and Next Episode Teaser

Connect with Mark:
Linkedin - https://www.linkedin.com/in/mark-al-shemmeri-8a3669129/
Medium - https://medium.com/@markalshemmeri
Instagram: https://www.instagram.com/kramalshemmeri/ & https://www.instagram.com/dialect.coffee/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

On this final episode of the podcast series, Ted and Lee delve into the concept of 'carpet bombing' in the business world, particularly within the coffee market.

They discuss the agility of small players versus large corporations, the potential impacts of predatory business models, and the future dynamics of the coffee industry.

The conversation highlights the importance of innovation, relationships, and the need for equitable power distribution among producers.

Tune in for a thought-provoking discussion on the current state and future possibilities of the coffee supply chain.

00:00 Introduction
00:51 Welcome and Series Recap
01:35 Discussion on Carpet Bombing Business Strategy
04:31 Agility in the Coffee Industry
10:14 Future of the Coffee Industry
18:26 Concluding Thoughts and Farewell

Connect with Ted on LinkedIn here: https://www.linkedin.com/in/effischer and find Ted's Book "Making Coffee Better" wherever you get your books

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops