34 min

Episode 6: Gareth Chalmers, Glasgow Clan In Sport - The Podcast for Sports Marketing and Comms Professionals

    • Sports

Sport. It’s all about emotional commitment. Fans form lifelong attachments to their clubs identity, so what happens if you decide to change your club’s name?

How do you handle a complete rebrand without alienating the people who matter most?

Gareth Chalmers, Chief Operating Officer at Glasgow Clan ice hockey club, gives us the inside track of re-inventing a club in the digital age.

1:34 Gareth Chalmers interview

24:42 Gareth’s top tools for sports marketing professionals

* Twitter
* Hootsuite
* Clan App

26:31 Post-match review

Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0

MEET THE GUEST

Gareth Chalmers, Chief Operating Officer Glasgow Clan ice hockey club [www.glasgowclan.com](http://www.glasgowclan.com)
[www.twitter.com/garethchalmers](http://www.twitter.com/garethchalmers)
[www.linkedin.com/in/garethchalmers](http://www.linkedin.com/in/garethchalmers)

MEET THE HOSTS

Neil Barraclough, Owner, Nota Bene Copywriting
[www.notabenecopywriting.com](http://www.notabenecopywriting.com)
[www.twitter.com/neilbarraclough](http://www.twitter.com/neilbarraclough)
[www.linkedin.com/in/neilbarraclough](http://www.linkedin.com/in/neilbarraclough)

James Gordon, Owner, JDG Sport
[www.jdgsport.com](http://www.jdgsport.com)
[www.twitter.com/jdgsport](http://www.twitter.com/jdgsport)
[www.linkedin.com/in/jdgsport](http://www.linkedin.com/in/jdgsport)

Sport. It’s all about emotional commitment. Fans form lifelong attachments to their clubs identity, so what happens if you decide to change your club’s name?

How do you handle a complete rebrand without alienating the people who matter most?

Gareth Chalmers, Chief Operating Officer at Glasgow Clan ice hockey club, gives us the inside track of re-inventing a club in the digital age.

1:34 Gareth Chalmers interview

24:42 Gareth’s top tools for sports marketing professionals

* Twitter
* Hootsuite
* Clan App

26:31 Post-match review

Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0

MEET THE GUEST

Gareth Chalmers, Chief Operating Officer Glasgow Clan ice hockey club [www.glasgowclan.com](http://www.glasgowclan.com)
[www.twitter.com/garethchalmers](http://www.twitter.com/garethchalmers)
[www.linkedin.com/in/garethchalmers](http://www.linkedin.com/in/garethchalmers)

MEET THE HOSTS

Neil Barraclough, Owner, Nota Bene Copywriting
[www.notabenecopywriting.com](http://www.notabenecopywriting.com)
[www.twitter.com/neilbarraclough](http://www.twitter.com/neilbarraclough)
[www.linkedin.com/in/neilbarraclough](http://www.linkedin.com/in/neilbarraclough)

James Gordon, Owner, JDG Sport
[www.jdgsport.com](http://www.jdgsport.com)
[www.twitter.com/jdgsport](http://www.twitter.com/jdgsport)
[www.linkedin.com/in/jdgsport](http://www.linkedin.com/in/jdgsport)

34 min

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