7 episodes

Each episode we’ll chat with a leading figure in sports marketing and comms. We’ll find out the biggest issues facing practising pros as they work to sell tickets and products, build media coverage and attract sponsors.

From clubs and governing bodies to sponsors, agencies and manufacturers, we’ll look across a range of sports and sectors.

And we’d love you to join us.

In Sport - The Podcast for Sports Marketing and Comms Professionals Neil Barraclough & James Gordon

    • Sports

Each episode we’ll chat with a leading figure in sports marketing and comms. We’ll find out the biggest issues facing practising pros as they work to sell tickets and products, build media coverage and attract sponsors.

From clubs and governing bodies to sponsors, agencies and manufacturers, we’ll look across a range of sports and sectors.

And we’d love you to join us.

    7: Episode 7: Paul Morgan, Premiership Rugby

    7: Episode 7: Paul Morgan, Premiership Rugby

    What are the pressures of running the media department of the biggest professional rugby union league in the world?
    And how much does a background in journalism help when you make the switch from media to media manager?
    Paul Morgan, Communications Director at Premiership Rugby, joins us to give us a personal insight in to life at the coalface of sports media.
    1:31: Paul Morgan interview
    20:26: Paul's top tools for sports marketing professionals
    * Facebook
    * Twitter
    * Instagram
    * NewsNow
    21:49: Post-match review
    Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0
    MEET THE GUEST
    Paul Morgan, Communications Director at Premiership Rugby
    [www.premiershiprugby.com](http://www.premiershiprugby.com)
    [www.twitter.com/paulmorganrugby](http://www.twitter.com/paulmorganrugby)
    [www.linkedin.com/in/paul-morgan-939ba324](http://www.linkedin.com/in/paul-morgan-939ba324)
    MEET THE HOSTS
    Neil Barraclough, Owner, Nota Bene Copywriting
    [www.notabenecopywriting.com](http://www.notabenecopywriting.com)
    [www.twitter.com/neilbarraclough](http://www.twitter.com/neilbarraclough)
    [www.linkedin.com/in/neilbarraclough](http://www.linkedin.com/in/neilbarraclough)
    James Gordon, Owner, JDG Sport
    [www.jdgsport.com](http://www.jdgsport.com)
    [www.twitter.com/jdgsport](http://www.twitter.com/jdgsport)
    [www.linkedin.com/in/jdgsport](http://www.linkedin.com/in/jdgsport)

    • 29 min
    6: Episode 6: Gareth Chalmers, Glasgow Clan

    6: Episode 6: Gareth Chalmers, Glasgow Clan

    Sport. It’s all about emotional commitment. Fans form lifelong attachments to their clubs identity, so what happens if you decide to change your club’s name?

    How do you handle a complete rebrand without alienating the people who matter most?

    Gareth Chalmers, Chief Operating Officer at Glasgow Clan ice hockey club, gives us the inside track of re-inventing a club in the digital age.

    1:34 Gareth Chalmers interview

    24:42 Gareth’s top tools for sports marketing professionals

    * Twitter
    * Hootsuite
    * Clan App

    26:31 Post-match review

    Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0

    MEET THE GUEST

    Gareth Chalmers, Chief Operating Officer Glasgow Clan ice hockey club [www.glasgowclan.com](http://www.glasgowclan.com)
    [www.twitter.com/garethchalmers](http://www.twitter.com/garethchalmers)
    [www.linkedin.com/in/garethchalmers](http://www.linkedin.com/in/garethchalmers)

    MEET THE HOSTS

    Neil Barraclough, Owner, Nota Bene Copywriting
    [www.notabenecopywriting.com](http://www.notabenecopywriting.com)
    [www.twitter.com/neilbarraclough](http://www.twitter.com/neilbarraclough)
    [www.linkedin.com/in/neilbarraclough](http://www.linkedin.com/in/neilbarraclough)

    James Gordon, Owner, JDG Sport
    [www.jdgsport.com](http://www.jdgsport.com)
    [www.twitter.com/jdgsport](http://www.twitter.com/jdgsport)
    [www.linkedin.com/in/jdgsport](http://www.linkedin.com/in/jdgsport)

    • 34 min
    5: Episode 5: Mike Stuart, On Running

    5: Episode 5: Mike Stuart, On Running

    How does your marketing speak to your audience? How can you carve out a truly distinctive voice in a sea of content and comms?

    Mike Stuart, Digital Content Editor at On, the world’s fastest growing running brand, joins us today to talk through the challenges of creating and maintaining a truly unique tone of voice.

    1:32 Mike Stuart interview

    18:50 Mike's top tools for sports marketing professionals

    * Draftin.com
    * Dropbox Paper 
    * Slack

    20:40 Post-match review

    Music: Cool Rock Kevin MacLeod (incompetech.com)

    Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0

    **MEET THE GUEST**

    Mike Stuart, Digital Content Editor at On
    [www.on-running.com](http://www.on-running.com) [www.twitter.com/michaelstuart](http://www.twitter.com/michaelstuart) [www.linkedin.com/in/mjstuart/](http://www.linkedin.com/in/mjstuart/)

    **MEET THE HOSTS**

    Neil Barraclough, Owner, Nota Bene Copywriting
    [www.notabenecopywriting.com](http://www.notabenecopywriting.com) [www.twitter.com/neilbarraclough](http://www.twitter.com/neilbarraclough) [www.linkedin.com/in/neilbarraclough/](http://www.linkedin.com/in/neilbarraclough/)

    James Gordon, Owner, JDG Sport
    [www.jdgsport.com](http://www.jdgsport.com) [www.twitter.com/jdgsport](http://www.twitter.com/jdgsport) [www.linkedin.com/in/jdgsport/](http://www.linkedin.com/in/jdgsport/)

    • 27 min
    4: Episode 4: Jon Dutton, Rugby League World Cup 2021

    4: Episode 4: Jon Dutton, Rugby League World Cup 2021

    For most people working in sport, there’s a weekly rhythm from one fixture to the next. But what happens when you’ve got six long years to prepare for your event?
    In this week’s episode, Jon Dutton, Chief Executive of the Rugby League World Cup 2021, covers a wide range of topics including planning a successful event, legacy, Northern Powerhouse, technology and the possibility of being a ticketless competition.
    1:25 Jon Dutton interview
    15:55 Jon’s top tools for sports marketing professionals
    * LinkedIn
    * SportCal
    16:40 Post-match review
    Music: Cool Rock Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

    • 26 min
    3: Episode 3: Dave Allen, Professional Darts Corporation

    3: Episode 3: Dave Allen, Professional Darts Corporation

    How do you take a traditional English pub game and transform it with huge TV viewing figures, move it in to new overseas markets and get a firm footing on the world’s sporting calendar?
    In this week’s episode, Dave Allen, Head of Media at the Professional Darts Corporation, reveals how the sport aims to continue the staggering growth it’s enjoyed over the last decade, including their investment in live streaming.
    1:15 Dave Allen interview 
    26:07 Dave’s top tools for sports marketing professionals
    * StreamAMG
    * SnappyTV
    * TwoCircles
    28:02 Post-match review
    Music: Cool Rock Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

    • 31 min
    2: Episode 2: Joel Osborne, Bristol Sport

    2: Episode 2: Joel Osborne, Bristol Sport

    In May 2018, Bristol City finished 11th in the Championship. An average season, nothing to write home about, but over the previous 12 months the club had become an online smash. Its goal celebration GIFs had earned it media coverage around the world and sparked a social media sensation.

    In this week’s episode, Joel Osborne, Head of Media and Communications at Bristol Flyers, explains how he helped carry Bristol City to social media dominance and the challenge of getting players to buy in to something new.

    1:26 Joel Osborne interview

    27:13 Joel’s top tools for sports marketing professionals

    * SnappyTV
    * Giphy

    32:05 Post-match review

    Music: Cool Rock Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 3.0 License
    http://creativecommons.org/licenses/by/3.0/

    • 38 min

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