Succeeding in a family business coming from the outside INSEAD Family Business

Annette Brüls is a senior executive with more than 20 years of experience in the medical device industry, and she has been the CEO of Medela since 2018.

Medela is a global medical device company from Switzerland. It was founded in 1961 as a family company. Medela is still family-owned with Michael Larsson, the founder’s son, as the chairman of the board.

Annette Brüls is a non-family CEO in a family business, and also serves as a non-executive director on the board of Coloplast, a Danish medical device company.

She shares her inspiring story with podcast editor & host Martin Roll, and discusses how to navigate the CEO leadership journey, manage board and business family relationships, and make strategic value-based choices in a dynamic industry to bring change and innovation.

INSEAD Family Business aims to inspire family business leaders, professionals, and the next generations on how to build and foster long-term success, legacy, and impact of family businesses.

Join Martin Roll as he features prominent guests and learn from the diversity of topics that matter most for the long-term management and success of family businesses across generations.

Martin Roll is a Distinguished Fellow at the INSEAD Wendel International Centre for Family Enterprise and a global family business & family office expert.

INSEAD Family Business explores perspectives and insights, and features some of the best global practices in family business leadership.

 

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