The Foundr Podcast with Nathan Chan Foundr Media
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.
About the show:
For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.
Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.
About the host:
Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.
Need help with your business?
Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.
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Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel
Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest. Then, she reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget.
In this episode, you’ll learn:
What happened during the first 60 days of SkinnyMeTea
To conduct a product-for-post campaign
How to negotiate with influencers
The tiered micro influencer approach
To track conversions through personalized codes and cost-per-click
How to do a return for gifting through Instagram Stories
Van Riel’s definition of creator vs. influencer
Why working with an influencer co-founder is the fastest way to grow
The “3 Rs” of finding quality influencers
Why Twitch is an influencer gold mine
The importance of direct-to-camera selling
Why post-purchase surveys help track influencer impact
And more influencer marketing tips…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:
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Magazine -
Building Yeezy with Kanye and Why He Left Adidas | Eric Liedtke
When Kanye calls you on a Sunday night, you pick up. That was Eric Liedtke’s life for years as the head of global brands at Adidas, where he was instrumental in building the Yeezy brand and scaling the Adidas ecommerce platform to a multi-billion dollar business. After a 26-year corporate career, Liedtke gave it up and started from scratch as the CEO and co-founder of UNLESS Collective, a plant-based streetwear brand designed to leave zero plastic waste. Nathan Chan and Liedtke go deep into his war stories from Adidas, working with celebrity talent like Kanye, and why starting UNLESS was a humbling experience.
In this episode, you’ll learn:
How Liedtke climbed from a sweeper to a board member at Adidas
The origins of Yeezy, its growth, and what went wrong
That Adidas built Kanye a sample room in Calabasas
What Kanye taught him about branding
Why UNLESS partnered with skate, surf, and snow influencers
The different skills between a corporate leader and an entrepreneur
Why he thought starting a business would be easier
Why Kanye almost bought UNLESS
Why you always need to have a Plan B
Supplying t-shirts for Robert Downey Jr.
And much more product branding advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:
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Magazine -
He Made $2.8M Getting People High | Nick Shackelford
Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when selling the product isn’t fully legal. Shackelford is a managing partner at Structured Social and is Foundr’s How to Run Facebook Ads course instructor. But in this episode, Nathan Chan talks to a different Nick–a partner of the THC beverage brand BRĒZ. He started the business in 2023 to show his clients that Facebook ads work. What happened next is truly extraordinary.
In this episode, you’ll learn:
Why Shackelford started over with a THC beverage product
How BRĒZ earned $2.8M in sales in the first 10 months
Why BRĒZ came at the highest price point in the market
Why did they target soccer moms trying to get a buzz
About Shackelford’s sympathy for his advertising clients
Competing against the massive alcohol market
How Shackelford structures his ad campaigns
The grey area around THC product advertising
Why they spend $25K on ad per day
And much more CBD and THC product advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:
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Instagram
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Magazine -
Why Twitter Rejected His AI Tool | Alex Elias
When Alex Elias started Qloo, “artificial intelligence” was a dirty word. A decade later, Qloo is a pioneer in AI. Qloo is an AI decision-making platform that helps corporate clients predict audience tastes and preferences. Elias says that we’re still in “the Napster era of AI” and that the hype will eventually become a subtle integration into our lives. In this episode, Elias shares about being an early adopter of AI and how he’s endured the hype to build a trusted business that Twitter once rejected.
In this interview, you’ll learn:
Why AI brings more problems for entrepreneurs to solve
The advantages and disadvantages of being an early adopter
When Qloo landed and lost Twitter as a client
How not to lose your identity in your business
How to develop long-term stamina as a founder
Why Elias biked commuted in NYC for years
How to use AI for your business beyond generative tools
Why AI will become more subtle in the future
And much more AI and founder mindset advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:
Foundr.com
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Facebook
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Magazine -
How Shay Mitchell Is Disrupting a $17B Industry
Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, mother, and author. She’s best known for her work on the hit show "Pretty Little Liars,” but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BÉIS travel wear, and Onda canned sparkling tequila.
In this episode, you’ll learn:
Why the name play a huge part in BÉIS development
Mitchell’s philosophy of learning
Why she’s still a consumer first
About the lengthy sampling and design process for BÉIS
How BÉIS turned negative publicity into a viral pop-up event
Four ways to partner with talent for your business.
How Drake became Onda’s first and best customer
About Mitchell’s new upcoming travel show Thirst
If she’s ever returning to YouTube
And much more brand, business, and founder advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:
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Magazine -
How One Product Made Him $40M | Ezra Firestone
Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” He started his first ecommerce store in 2006, selling Marge Simpson wigs. Despite being a high school dropout with no experience or education, he was determined to make his business work. Two decades later, he’s invested and co-founded five successful businesses, including Smart Marketer, an ecom education platform that helps entrepreneurs run stores that generate over $20 million in yearly revenue. In this episode, Firestone leans on his decades of experience to outline the fundamentals of a revenue-generating ecom business.
In this episode, you’ll learn:
Why you don’t have to be “book smart” to be successful
Firestone’s step-by-step sales funnel
Why you need a basket-building product at the beginning
The benefit of a merchandising strategy
The three core aspects of business
What conversion-based commerce means
A TikTok Shop secret
How he almost went broke selling 8,000 Marge Simpson wigs
Why having fun helps you win in business
And much more ecom strategies and advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:
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Facebook
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Magazine
Customer Reviews
Great Magazine! Loads of useful information
Great Magazine! Loads of useful information