The Midlife Business Coach Shaheen Plunier

Episode 48

Get ready for an inspiring episode of the Midlife Business Coach Podcast! This week, Shaheen Plunier chats with Deb Johnstone, the visionary behind the Women Reinventing Midlife Summit. Deb shares her incredible journey from corporate burnout to becoming a transformational coach who empowers women to embrace midlife reinvention.

Discover how Deb started her thriving coaching business just before her 50th birthday and how she turned her passion for helping women into a global movement. They discuss the magic of midlife transformations, the power of following your intuition, and practical tips for overcoming the fear of starting something new.

Tune in to hear Deb’s fascinating story, learn about her upcoming summit, and get inspired to take bold steps toward your own midlife reinvention. This episode is packed with wisdom, encouragement, and actionable advice you won't want to miss!

Episode 47

Today, we're diving into a hot topic: "Is coaching a pyramid scheme?" Spoiler alert: It’s not. But I get why people think that, especially when starting out.

I'll share my journey from those early doubts to running a multi-six-figure business. We’ll debunk the myths, talk about why you don’t need to be a business coach to make money, and how you can find success in any niche you're passionate about.

In This Episode, You'll Learn:


The Truth About Coaching: Why coaching is not a pyramid scheme and how to spot the real opportunities.


Finding Your Niche: How to identify what you're passionate about and turn it into a successful coaching business.


Creating Scalable Offers: Tips on building an offer suite that supports your goals and allows you to scale.



So, if you're ready to transform your wisdom into wealth, hit play, get cozy, and let’s do this together. And hey, if you love what you hear, leave a review and let me know. You can always find me on Instagram @shaheenplunier—let’s connect!

Episode 46

Join Shaheen this week on the Midlife Business Coach Podcast as we delve into the transformative power of intuition and creativity in the coaching industry. In this episode, you’ll discover:


Harness Your Intuition: Learn to leverage your innate intuition to craft deeply impactful and personalized coaching programs.


Creative Freedom in Coaching: Unlock the secrets to using your creativity to design unique coaching experiences that captivate and inspire.


Success in Action: Gain insights from the success of our recent five-day challenge and learn how these strategies can be applied to elevate your own coaching practice.



Tune in to transform your coaching approach with these proven strategies and real-life success stories. Your journey to becoming a more intuitive and creative coach starts here!

Episode 45

Welcome back to the Midlife Business Coach Podcast! Join your host, Shaheen Plunier, as she unpacks the financial aspects of launching and nurturing a business in midlife. This episode is packed with actionable insights and personal experiences to help guide your journey.

In this episode, Shaheen discusses:


The Importance of Clarity: How understanding your business vision can minimize startup time and maximize success.


Investment as a Necessity: Why spending on coaching or educational programs is crucial for professional development, not just an additional expense.


Overcoming Investment Fears: Tackling the hesitations that come with financial commitments and how to approach them with confidence.


The Value of Calculated Risks: Embracing opportunities that may seem daunting but are essential for growth and achievement.


Support and Resources: Encouragement to reach out if you need guidance or motivation post-episode, with a direct invitation to connect with Shaheen on Instagram.



Tune in for an episode filled with real talk about money, investments, and how these are pivotal in navigating a successful midlife career pivot. Shaheen is here to help you make informed decisions that align with your entrepreneurial spirit and long-term goals.

Episode 44

Welcome to this episode of "The Midlife Business Coach Podcast" with your host, Shaheen. Today, Shaheen shares her inspiring journey of becoming a life coach at 47, highlighting that it's never too late to pivot towards a freedom-based business. This episode is tailored for midlife women ready to harness their wisdom and experiences to help others.

In this episode, you'll learn:


The Reality of Coaching Certifications: Shaheen debunks the myths surrounding the necessity of formal qualifications and shares why real-world experience and passion are far more crucial.


Simple Steps to Start Coaching: Discover actionable insights on how you can begin your coaching journey without overcomplicating the process.


Turning Passions into Profits: Learn how to transform your life's lessons and passions into a fulfilling career that not only helps others but also brings you joy and satisfaction.



Join us to find out how you can leverage your unique skills and experiences to make a positive impact as a coach. Don't miss the opportunity to reinvent your career in midlife with Shaheen as your guide!

Episode 43

In this empowering episode of the Midlife Business Coach Podcast, Shaheen dives into the transformative world of Facebook ads, sharing her journey from struggle to success. She candidly discusses the challenges she faced starting out and the breakthrough moments that changed everything. With an emphasis on the power of mindset, Shaheen reveals how aligning her passion with her ad strategy was key to connecting with her ideal clients and transforming her business.

Shaheen offers insightful tips on creating an effective ad funnel, highlighting the importance of captivating low-ticket offers, strategic order bumps, and upsells, all while keeping a heart-centered approach. This episode isn't just about navigating the mechanics of Facebook ads; it's a motivational call to you, a midlife woman entrepreneur, to embrace your business journey with courage and authenticity.

Through Shaheen's own story, you're encouraged to view Facebook ads not as a daunting challenge but as a powerful tool for growth and connection. Her empowering advice and practical tips promise to inspire confidence and action, inviting you to explore the potential of ads with an open heart and strategic mind. Join Shaheen as she lights the path to a fulfilling and prosperous coaching career, reminding you that the world of ads, when approached with the right mindset, can open doors to unimaginable success.