14 min
Launch Episode 005 - Elite Automations for Online Courses - David Sambor and Philippe LeCoutre High Ticket Online Courses
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- Entrepreneurship
In this episode of the High Ticket Online Courses, we have David Sambor and Philippe Le Coutre. They are the founders of Messenger Marketing Experts. Philippe is a Sales & Marketing strategist with 25 years of consulting for small & large businesses. And David is a data-driven expert. His attention to detail with automation helped generate over $13 million in extra sales for the KBB launch. Today, they share with us tips and valuable information about starting in the digital marketing industry and the lessons they've learned that you can apply to yourself and your business.
The Secret to Creating a Profitable Online Course
Know your audience. Make sure what it is that you are offering gives value to the audience.
Make sure that you're hoping for the best but also preparing for the worst.
Be ready and get prepared and anticipate what could go wrong. You need some experience to anticipate because at first, you don't know what you don't know. When you know your software, the software stack you're using, and you try to dig in and to understand, you won't have the same issues if you're just starting out.
Be Prepared
You have to be even more prepared even for a small launch because when you just start out, you will have few people so the software won't crash. When David and Philippe did the KGB, everything crashed included Facebook.
People would opt-in it. They have a traditional opt-in page. On the thank you page, they had a choice to get Facebook messenger reminders for all the videos for the live events. David and Philippe sent out links to people who came into messenger, which send links out to the value videos on DH.
Suppose you've invested a lot of money into doing a launch, and something goes wrong at the last minute. In that case, you want to leverage as many different communication channels as possible to communicate in the Channel that people prefer to be communicated with.
Preferences
David always meets people where they're at and where they prefer to be communicating.
Lesson Learned
The lesson they learned from 2020, where they were doing multi-channel and sending emails and messages, ended up annoying many people because they were spamming across different communication channels.
Suppose somebody gets action in a specific way, and we sent an email, and they click on a link to watch a video. In that case, we can then shut down all of the other channels. We don't need to send the same message twice when they've already taken action.
They teach people how to use Omni Channel and not multi Channel because the Channel is very powerful when it's used in the right way
Follow David Sambor
Omni Channel Funnels Formula
Instagram: https://www.instagram.com/david_sambor/?hl=en
LinkedIn: https://www.linkedin.com/in/david-sambor-641533a/
Follow Philippe Le Coutre
Omni Channel Funnels Formula
LinkedIn: https://www.linkedin.com/in/philippelecoutre/
Twitter: https://twitter.com/Philip_LeCoutre
Learn more about Omni Channels at https://www.omnichannelfunnels.com/scale-method44080550
In this episode of the High Ticket Online Courses, we have David Sambor and Philippe Le Coutre. They are the founders of Messenger Marketing Experts. Philippe is a Sales & Marketing strategist with 25 years of consulting for small & large businesses. And David is a data-driven expert. His attention to detail with automation helped generate over $13 million in extra sales for the KBB launch. Today, they share with us tips and valuable information about starting in the digital marketing industry and the lessons they've learned that you can apply to yourself and your business.
The Secret to Creating a Profitable Online Course
Know your audience. Make sure what it is that you are offering gives value to the audience.
Make sure that you're hoping for the best but also preparing for the worst.
Be ready and get prepared and anticipate what could go wrong. You need some experience to anticipate because at first, you don't know what you don't know. When you know your software, the software stack you're using, and you try to dig in and to understand, you won't have the same issues if you're just starting out.
Be Prepared
You have to be even more prepared even for a small launch because when you just start out, you will have few people so the software won't crash. When David and Philippe did the KGB, everything crashed included Facebook.
People would opt-in it. They have a traditional opt-in page. On the thank you page, they had a choice to get Facebook messenger reminders for all the videos for the live events. David and Philippe sent out links to people who came into messenger, which send links out to the value videos on DH.
Suppose you've invested a lot of money into doing a launch, and something goes wrong at the last minute. In that case, you want to leverage as many different communication channels as possible to communicate in the Channel that people prefer to be communicated with.
Preferences
David always meets people where they're at and where they prefer to be communicating.
Lesson Learned
The lesson they learned from 2020, where they were doing multi-channel and sending emails and messages, ended up annoying many people because they were spamming across different communication channels.
Suppose somebody gets action in a specific way, and we sent an email, and they click on a link to watch a video. In that case, we can then shut down all of the other channels. We don't need to send the same message twice when they've already taken action.
They teach people how to use Omni Channel and not multi Channel because the Channel is very powerful when it's used in the right way
Follow David Sambor
Omni Channel Funnels Formula
Instagram: https://www.instagram.com/david_sambor/?hl=en
LinkedIn: https://www.linkedin.com/in/david-sambor-641533a/
Follow Philippe Le Coutre
Omni Channel Funnels Formula
LinkedIn: https://www.linkedin.com/in/philippelecoutre/
Twitter: https://twitter.com/Philip_LeCoutre
Learn more about Omni Channels at https://www.omnichannelfunnels.com/scale-method44080550
14 min