611 episodes
The Product Boss Podcast Jacqueline Snyder
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- Business
A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
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598. “I'm a single mom on my way to a million dollars. How do I make this easier?” | Coaching Session
Hey product bosses! I'm back with another action-packed coaching session with Nicole from Lunah, an amazing skincare company in London, Ontario, Canada! Nicole's established herself as the skin care expert in her community and beyond and is on her path to building her million-dollar dream business...all while navigating being a single mom.
During our time together we discuss Nicole's journey to where she is now and the strategies that she can implement to get her to where she wants to grow her product-based business - all while blending her other responsibilities.
We deep dive into niching down your products, how to create an irresistible customer experience, and how hiring help at home or outsourcing the smaller tasks in your day will create time for you to reach your dreams.
Listen in as we discover Nicole's next steps to grow her business and how you can apply these strategies to create your own money-making machine.
Resources:
Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.Support Nicole’s business at lunahlife.comFollow Nicole on Instagram: @lunahlifeFeeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024 and learn the secrets to turning your product-based business into a money-making machine.If you’d like to learn more about Instacart you can check them out here.
Connect:
Website: theproductboss.comInstagram: @theproductboss
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Another Bite
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If You Don't Have an Audience to Sell to, Do This.
True or False: You need a HUGE social media following to reach your business goals...I'm excited to tell you that it is FALSE! In today's episode, I'm busting the myth that you need to be on social media to succeed in your product-based business and I'm showing you just how to discover your ideal customers, make more sales, and reach or even surpass your product business dreams.
I'll share examples of my own journey to success before the days that social media took the world by storm (aka when going viral wasn't even a thing) and how my students have proven time and time again that you can create your profitable money-making machine once you know your own path to profit!
Tune in if you are ready to discover how to grow your business beyond your wildest dreams, even without a social media presence, and the strategies my students and I have used to get there!
Resources:
Sign up for The Product Boss Newsletter.Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.
Connect:
Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode:
Another Bite
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Another Bite
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"My sales are down! Is it the algorithm, the economy—or is it me?" | Coaching Session
Listen up, Product Bosses! We're back with another coaching session, and this time we're talking with Heather of Leetie Lovendale. Heather has been in business for around 20 years and is making multiple six figures. Her goal is to reach a million, but right now, she's on course to make less than she did last year.
In this episode, we dive into Heather's situation to uncover what might be holding her back. Is it a bad economy, the influence of platforms like Faire and Amazon, or something else entirely? We’ll explore the possible reasons for her plateau and discuss strategies to get her back on track and moving toward her million-dollar goal.
Join us as we analyze Heather's business, provide actionable advice, and help her—and you—navigate through these challenges. Let’s figure this out together!
Resources:
Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.Support Heather’s business at leetielovendale.comFollow Leetie Lovendale on Instagram: @leetielovendaleFeeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.
Connect:
Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode:
Another Bite
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Can You Make Your Product-Based Business a Passive Money-Making Machine?
Listen up, Product Bosses! Today, we’re diving into the idea of transforming your product-based business into a passive money-making machine. With summer upon us, it's the perfect time to explore how you can ease off the gas and still keep the revenue flowing.
For many of us, the summer months are a time to spend with family, take a break, and enjoy some downtime. Whether you want your business to run passively year-round or just during specific seasons, we’ll discuss strategies to reduce your daily involvement while maintaining consistent sales. We'll cover different sales channels and revenue streams that require less hands-on effort, allowing you to focus on what matters most during these relaxing months.
Join us as we explore practical tips and insights to help you make your business work for you, even when you're not actively working on it. Let’s dive in and learn how to create a business that supports your lifestyle.
Resources:
Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.
Connect:
Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode:
Hubspot
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HubSpot 2024
Another Bite
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“I want to be a top name in my niche. What systems do I need to get there?” | Coaching Session
Listen up, product bosses! Today’s coaching call is a must-listen for entrepreneurs at all levels, whether you're just starting out or hitting new growth milestones. We’re speaking with Claire of Musically Minted, a thriving product business selling music-themed merchandise. Claire's goal is to become one of the go-to names in her niche, and we love that kind of ambition.
Claire is taking her business full-time but has hit a pivotal moment where her current methods aren't working anymore. She needs to know what comes next. In this episode, we discuss the systems she can put in place, when she needs them, and how to implement them effectively.
We get into the nitty-gritty details, providing a real example of how to tackle similar challenges in your business. If you’re ready to scale and optimize, this episode is for you. Let’s dive into it!
Resources:
Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.Support Claire’s business at musicallyminted.comFollow Musically Minted on Instagram: @musicallymintedFeeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.
Connect:
Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode:
Another Bite
Listen to Another Bite wherever you get your podcasts.
Another Bite Podcast
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The 7 Best Places to Sell Your Products Right Now
Today, we’re addressing a common question we hear all the time: "I have this product, I have this idea, but what should I do? How do I sell it?" We all come up with amazing ideas or get inspired to create something, but then we’re often unsure about the next steps. Let’s dive into the best strategies for selling your products successfully.
Whether you’re using platforms like Etsy, running a brick-and-mortar store, launching a website, or leveraging social media, each method has its own challenges and advantages. We’ll share our personal experiences and insights on how to navigate these options. We'll discuss how Etsy can simplify the selling process but comes with risks, why relying on foot traffic for your physical store can be limiting, and the pitfalls of assuming that "if you build it, they will come" for online stores.
We also highlight the frustration of slow sales and the importance of finding where your customers are already spending their time. From my own journey, we learned that having a beautiful website isn’t enough—you need a strategy to drive traffic and convert visitors into buyers.
In this episode, we’re breaking down the seven best places to sell your products right now. These are the platforms and strategies that will help you turn those trickling sales into a steady stream. We want you to hear that waterfall of sales, so let’s get started!
Resources:
Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.Shopify is our #1 recommendation for building your e-commerce website! Visit theproductboss.com/shopify to get a free trial!
Connect:
Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode:
Another Bite
Listen to Another Bite wherever you get your podcasts.
Another Bite Podcast
Hubspot
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HubSpot 2024
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