11 min

#1: Marketing & The Machine - RankBrain, Facebook's ML ad algorithm, and AI is hard for big biz Marketing & The Machine

    • Marketing

Marketing & The Machine helps marketing professions make sense of how artificial intelligence and machine learning impacts their craft. I aim to cut through the noise in a fun and thoughtful way, distilling the latest industry news and giving you actionable insights so you can make sound marketing decisions with a clear perspective. 

Story 1
How Machine Learning in Search Works: Everything You Need to Know
SearchEngineJournal.com breaks down how Google’s Machine Learning algorithm learns and the best ways to feed it what it wants.

Story 2
How Does Facebook Use Machine Learning to Deliver Ads?
A look into how Facebook uses Machine Learning to deliver relevant ads to billions of users each day.

Story 3
Businesses are finding AI hard to adopt
Large corporations are frustrated with the results they’re getting from their AI projects. Is this a case of over-hyped technology?


Look for new episodes every-other-week. Subscribe today in your favorite podcast app.

Find out more about the host, Bob Hazlett, at https://www.bobhazlett.com/

Marketing & The Machine helps marketing professions make sense of how artificial intelligence and machine learning impacts their craft. I aim to cut through the noise in a fun and thoughtful way, distilling the latest industry news and giving you actionable insights so you can make sound marketing decisions with a clear perspective. 

Story 1
How Machine Learning in Search Works: Everything You Need to Know
SearchEngineJournal.com breaks down how Google’s Machine Learning algorithm learns and the best ways to feed it what it wants.

Story 2
How Does Facebook Use Machine Learning to Deliver Ads?
A look into how Facebook uses Machine Learning to deliver relevant ads to billions of users each day.

Story 3
Businesses are finding AI hard to adopt
Large corporations are frustrated with the results they’re getting from their AI projects. Is this a case of over-hyped technology?


Look for new episodes every-other-week. Subscribe today in your favorite podcast app.

Find out more about the host, Bob Hazlett, at https://www.bobhazlett.com/

11 min