93 episodes

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.

CIM Marketing Podcast CIM | The Chartered Institute of Marketing

    • Business
    • 5.0 • 4 Ratings

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.

    Episode 93: How to become a young leader

    Episode 93: How to become a young leader

    The secrets of starting out
    This podcast will:• Reveal the key tips to getting a great start in marketing• Show why marketing courses and qualifications can boost your career • Demonstrate how to overcome the challenges of becoming a marketing leader 
    If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.

    • 32 min
    Episode 92: Zero heroes

    Episode 92: Zero heroes

    How advertising can make sustainability happen
    This podcast will:• Show why advertising has an inspirational role in reaching Net Zero• Reveal why sustainability must be fused with consumer aspiration • Demonstrate how sustainable behaviours can be normalised in advertising 
    If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.

    • 34 min
    Episode 91: AI – threat or promise?

    Episode 91: AI – threat or promise?

    Fear, fakes, and futurism in artificial intelligence
     
    This podcast will:
    • Show how marketers can use AI to enhance their work
    • Reveal how to achieve authenticity with artificial output 
    • Explore the ethics of using AI in marketing 
    If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.

    • 30 min
    Marketing the election - What marketers can bring to politics

    Marketing the election - What marketers can bring to politics

    This podcast will:
    • Reveal why marketing skills can be invaluable in politics 
    • Show how to avoid the communication pitfalls in an election campaign
    • Demonstrate the importance of a strong brand in the political arena
    If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.

    • 34 min
    Episode 89: Deep dive into sustainable marketing

    Episode 89: Deep dive into sustainable marketing

    In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainable marketing, exploring which organisations are making a difference and analysing the influence of marketing on the sustainability landscape. Listen now to get an understanding of your impact.
    If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.

    • 30 min
    Episode 88: Confidence, competence and credibility: The value of Chartered status

    Episode 88: Confidence, competence and credibility: The value of Chartered status

    Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but it can help you gain confidence in your own capabilities. In our final episode of 2023, join Chartered marketer, Joanne Herman, as she shares her own experiences of becoming Chartered, and the many ways this accolade has changed her career, and life, for the better.
    If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can alsosupport the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks forlistening.

    • 30 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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