Creativity SHE'S C.E.O.

Creating, creativity and being a creative in business can be a little confusing. Is it a good thing? How is it helpful?
All business owners create. We've created our business values, messaging, brand, etc and yet I've heard some say they aren't "creative."
All creatives have a business. We want to be paid for our art which is our work so we need processes, systems, marketing, etc and yet I've heard some speak of art being a business as a negative thing.
It could be that some limiting beliefs around the inclusion of creating and creativity in business may be keeping us from being more productive, efficient and profitable.
Could it be that accepting a righteous cultural belief around how a creative should  be struggling, disorganized, or suffering in order to be deemed  successful is in fact, the reason many are not financially stable and  their art is not being seen?
Listen to see how to integrate creating, creativity and the creative with a sound profitable business.