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Welcome to the first interview in Season 3: Digital Cash – Partners and Patents! We are starting out with an interview with our own CEO, Joachim Samuelsson by Anna Liebel.

Joachim Samuelsson is a serial entrepreneur and a tech pioneer with over 20 patents in Digital Cash and Proximity Interaction. Prior to Crunchfish Joachim had successful engagements in ComOpt, Actix and Biomain. He started his career at Ericsson in 1989 after a Master of Science degree from Linköping. He involves himself in many social activities pro-bono, e g several business networks, a football club in his hometown Helsingborg, as well as youth entrepreneurship.

In this interview, Joachim and Anna talk about leadership and fostering an environment where curiosity, creativity and caring can prevail. Joachim also tells a story from his military service, where a major gave a fantastic piece of leadership advice that Joachim has used throughout his entrepreneurial career. During Season 2: Cash goes digital – a payment pandemic, Anna Liebel was interviewed in return on Leadership. Here is a link to that interview. https://www.youtube.com/watch?v=SzhmLSI5Jek

This is interview 1 in season 3: Digital Cash – Partners and Patents, out Tuesday morning at 6 am CET / 10.30 am IST. https://www.crunchfish.com/the-interviews/

S2W12E36. Forum Moderator. Cash goes digital - a payment pandemic. by Crunchfish AB

Coeli Fonder https://coeli.se/ is the only institutional investor in Crunchfish to date. We are very proud of our solid and dedicated shareholder base and having a well-known fund like Coeli among our top five owners is a great strength for Crunchfish as a company. Their fund manager Mikael Peterson came across Crunchfish when we were preparing for IPO back in 2016 and he helped us to contact many of our anchor investors in the IPO.

Mikael Petersson is a very experienced and knowledgeable fund manager, currently co-managing their Coeli Absolute European Equity and Coeli European Opportunity funds. His brilliant monthly fund report gives insightful views on macrotrends, news from the global stock markets and financial sectors – often with a twist. Here is the latest issue: https://coeli.se/forvaltarkommentar-coeli-absolute-european-equity-r-sek-januari-2021/

In this interview, Mikael and Joachim talk about current trends in the global financial markets, especially during the last year which has been unique in many ways, not least for global finance. They also talk about why Coeli chose to invest in Crunchfish and his reasoning behind their investment. Mikael also explains what he is looking for as a fund manager – and why “There Is No Alternative to Growth”.

This is interview 35 of 36 in the second season - Cash goes digital, a payment pandemic - out Wednesday morning at 6 am CET / 10.30 am IST. https://www.crunchfish.com/the-interviews/

Twelve weeks ago, we set out on an ambitious journey to do 36 consecutive interviews in our series Cash goes digital – a payment pandemic, and what interesting weeks it has been. We have visited places all over the world, from Silicon Valley to Taiwan and many places in between, and talked to payment experts in several different fields, including Payment Schemes and Wallet Security. We have also talked to people involved in our Gesture business, board members and senior managers, Alumni and many more. You can find all interviews here: https://www.crunchfish.com/the-interviews/

We are now in our twelfth and last week, and we will be talking to some of our shareholders who share their thoughts on why they think Crunchfish is an interesting company. We will be hearing from our fourth largest shareholder Stephan Carlquist, then an interview with Mikael Petersson from Coeli who is our only institutional investor to date, and we will finish by talking to the moderator of Crunchfish’s shareholder’s forum on Facebook. Come join us for this exciting final week!

An ecosystem for Digital Cash Partners will be key in the commercialization of Crunchfish’s Digital Cash solutions. By cooperating with partners within complementing fields of technology, Crunchfish opens up marketing channels, new geographical markets and strategic customer segments. With some partners already in place, Crunchfish has defined an ecosystem for Digital Cash with the purpose to quickly scale up sales and get a global spread of the company’s solutions. https://www.crunchfish.com/digital-cash/#digital-cash-partners

Next week in our interview series Cash goes digital – a payment pandemic will be about Digital Cash Partners. We will talk to some potential partners that could help us get to our goal, which is to implement our solutions into as many wallets as possible. You don’t want to miss this – come join us!

Do you know that a third of all food produced in the world is thrown away? This is very costly and has a huge negative impact on our planet. Reducing food waste by half before 2030 is one of the United Nations’ sustainability goals. Crunchfish has come up with a great idea that tackles this problem. We rescue food by providing POS rewards to consumers for making environmentally friendly purchase decisions. https://www.crunchfish.com/food-waste/

Next week in our interview series Cash goes digital – a payment pandemic will be all about Food Waste. We will start the week talking to Staffan Olsson from GS1 Sweden https://gs1.se/en/ that owns the QR codes which our solution is based on. Then we will interview Johnny Lönnberg from ClearOn https://www.clearon.se/, the clearing house that handles discounts for customers at the point of sale, and finally we’ll talk to Anna Ekström from NielsenIQ https://nielseniq.com/global/en/, a consumer intelligence company that can help the industry finding the right pricing for the solution. Come join us for this exciting week!