35 episodes

Welcome to Earned, an influencer marketing podcast by Tribe Dynamics. In this series, Tribe Dynamics co-founder Conor Begley sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful beauty and fashion brands in earned media.

In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies and unpack the evolution of brand-consumer relationships in the social media era—and of course, we talk about influencers, sharing insights into the most authentic and effective ways for brands to cultivate impactful influencer communities. Each guest also lends advice to young professionals starting out in the industry, and reveals a few of the key marketing strategies behind their brand’s coveted success, online and off—so be sure to tune in, and take notes!

Earned: Strategies and Success Stories From the Best in Beauty + Fashion Tribe Dynamics

    • Business

Welcome to Earned, an influencer marketing podcast by Tribe Dynamics. In this series, Tribe Dynamics co-founder Conor Begley sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful beauty and fashion brands in earned media.

In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies and unpack the evolution of brand-consumer relationships in the social media era—and of course, we talk about influencers, sharing insights into the most authentic and effective ways for brands to cultivate impactful influencer communities. Each guest also lends advice to young professionals starting out in the industry, and reveals a few of the key marketing strategies behind their brand’s coveted success, online and off—so be sure to tune in, and take notes!

    34 - Igor Vaks, CreatorIQ

    34 - Igor Vaks, CreatorIQ

    In today’s very special episode, Conor sits down with Igor Vaks, founder and CEO of influencer marketing platform CreatorIQ, to share some exciting news. We’re thrilled to announce the new global combination of CreatorIQ and Tribe Dynamics, bringing together the best in the business in influencer marketing, performance management, advanced analytics and benchmarking solutions, and creating the definitive platform leader for the creator economy. Listen to the episode to learn how this powerhouse partnership came to be, and where we’re heading next—together.

    • 34 min
    33 - Adeline Leong, Kosas

    33 - Adeline Leong, Kosas

    In Ep. 33 of Earned, Conor sits down with Adeline Leong, CMO of fast-growing clean makeup brand Kosas.

    Register for our virtual Earned Summit 3.0 here: https://www.accelevents.com/e/earned-summit?aff=podcast 

    To learn more about how Tribe Dynamics' influencer marketing analytics platform can help you understand your influencer community and supercharge your influencer marketing program, visit our website: https://hubs.la/H0VRsrD0 

    • 53 min
    32 - Robert Triefus, Gucci

    32 - Robert Triefus, Gucci

    In Episode 32 of Earned, Conor sits down with Robert Triefus, CMO of iconic, top-ranking luxury fashion brand Gucci.

    Register for Tribe Dynamics' virtual Earned Summit 3.0 here: https://hubs.la/H0VRsbp0 

    • 35 min
    31 - Amy Martin, P.volve

    31 - Amy Martin, P.volve

    In Episode 31 of Earned, Conor sits down with Amy Martin, head of marketing at the fast-growing functional fitness company P.volve.

    • 39 min
    30 - Julian Reis, SuperOrdinary

    30 - Julian Reis, SuperOrdinary

    For Earned’s 30th episode, Conor sits down with Julian Reis, founder and CEO of SuperOrdinary: the beauty incubator and global growth partner helping popular U.S. brands break into the Chinese market.

    • 42 min
    A Message from Conor

    A Message from Conor

    As the Earned podcast takes a summer break (we'll be back on July 21st!), Conor reflects back on the learnings and milestones from the last 29 episodes.

    • 3 min

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