Welcome to Earned, an influencer marketing podcast by Tribe Dynamics. In this series, Tribe Dynamics co-founder Conor Begley sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful beauty and fashion brands in earned media.
In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies and unpack the evolution of brand-consumer relationships in the social media era—and of course, we talk about influencers, sharing insights into the most authentic and effective ways for brands to cultivate impactful influencer communities. Each guest also lends advice to young professionals starting out in the industry, and reveals a few of the key marketing strategies behind their brand’s coveted success, online and off—so be sure to tune in, and take notes!
34 - Igor Vaks, CreatorIQ
In today’s very special episode, Conor sits down with Igor Vaks, founder and CEO of influencer marketing platform CreatorIQ, to share some exciting news. We’re thrilled to announce the new global combination of CreatorIQ and Tribe Dynamics, bringing together the best in the business in influencer marketing, performance management, advanced analytics and benchmarking solutions, and creating the definitive platform leader for the creator economy. Listen to the episode to learn how this powerhouse partnership came to be, and where we’re heading next—together.
33 - Adeline Leong, Kosas
In Ep. 33 of Earned, Conor sits down with Adeline Leong, CMO of fast-growing clean makeup brand Kosas.
Register for our virtual Earned Summit 3.0 here: https://www.accelevents.com/e/earned-summit?aff=podcast
To learn more about how Tribe Dynamics' influencer marketing analytics platform can help you understand your influencer community and supercharge your influencer marketing program, visit our website: https://hubs.la/H0VRsrD0
32 - Robert Triefus, Gucci
In Episode 32 of Earned, Conor sits down with Robert Triefus, CMO of iconic, top-ranking luxury fashion brand Gucci.
Register for Tribe Dynamics' virtual Earned Summit 3.0 here: https://hubs.la/H0VRsbp0
31 - Amy Martin, P.volve
In Episode 31 of Earned, Conor sits down with Amy Martin, head of marketing at the fast-growing functional fitness company P.volve.
30 - Julian Reis, SuperOrdinary
For Earned’s 30th episode, Conor sits down with Julian Reis, founder and CEO of SuperOrdinary: the beauty incubator and global growth partner helping popular U.S. brands break into the Chinese market.
A Message from Conor
As the Earned podcast takes a summer break (we'll be back on July 21st!), Conor reflects back on the learnings and milestones from the last 29 episodes.