From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

Kris Jones
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  • MARKETING
  • UPDATED WEEKLY

Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.

  1. Ep. 53 | How to Position Yourself as an Expert When You Doubt Yourself with Molly Claire

    4 DAYS AGO

    Ep. 53 | How to Position Yourself as an Expert When You Doubt Yourself with Molly Claire

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Ever feel like an imposter despite years of experience? You're not alone. Master coach Molly Claire knows exactly what it's like to doubt yourself while trying to build authority in a crowded market. In this conversation, she shares how she went from scattered messaging to launching 12 coaches to international bestseller status in just six months. What You'll Learn: ✅ Why traditional mindset work keeps coaches stuck (and what actually creates lasting transformation for your clients) ✅ The power of collaboration over doing it all alone - how one strategic project elevated an entire community of coaches ✅ Molly's holistic approach to coaching that goes beyond thoughts to include emotions, nervous system, and sustainable action Molly didn't just help her coaches write a book. She helped them step into their authority, own their expertise, and build the confidence to show up powerfully in their businesses. If you've been hiding behind "not ready yet" or "who am I to charge premium rates," this episode will shift everything. Ready to position yourself as the expert you already are? Listen now and discover how clear messaging and the right support can transform your business. Episode Highlights 0:00 - Introduction: Molly Claire's Journey to Master Coach 3:12 - The Book That Changed Everything: From Idea to International Bestseller 8:45 - Why 12 Coaches Became Bestselling Authors in 6 Months 15:20 - The Four Fundamentals of Lasting Change 23:10 - Why Traditional Mindset Work Falls Short 31:05 - Building Authority When You Doubt Yourself 38:42 - The Power of Collaboration Over Going It Alone 44:15 - How to Work with Molly: Master Coach Training & Life Mastered Membership Meet Molly Claire Molly Claire is a Master Coach Mentor, best-selling author, top 3% podcaster, and founder of The Masterful Coach Collective where she trains Master Coaches, entrepreneurs and leaders to implement the 4 Fundamentals of Lasting Change. Molly loves mentoring others to rise to their potential and create their ideal life and business. She has trained and mentored thousands of coaches and entrepreneurs to create 6 and 7-figure businesses. Molly believes that a business built on the foundation of your values and personal priorities is the road to success. She has a passion for the work she does and is the proud mom of 3. Molly’s Website: https://mollyclaire.com/ Molly’s Podcast: https://www.mollyclaire.com/blog Free Training - The Secret to Coaching Clients to Create Real, Lasting Change:  https://www.mollyclaire.com/my-perfect-biz Buy Molly’s Book: https://www.mollyclaire.com/she-rises HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoorstoryLISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #CoachAuthority #MasterCoachTraining #HolisticCoaching #ExpertPositioning #CoachConfidence

    42 min
  2. Ep. 52 | From Scattered Messaging to Client Magnet: How Story Transforms Your Website with LaChelle Wieme

    18 NOV

    Ep. 52 | From Scattered Messaging to Client Magnet: How Story Transforms Your Website with LaChelle Wieme

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Ever feel like you're word vomiting all over potential clients when they ask what you do? You're not alone. Most coaches and consultants struggle to communicate their brilliance clearly, and it's costing them clients every single day. In this conversation with Dr. LaChelle Wieme, I share the messaging mistakes that keep service providers stuck and the story-driven approach that transforms everything. Here's what you'll discover: ✅ Why your website is a brochure instead of a client magnet and the one shift that changes everything ✅ The "bottle effect" that keeps you stuck (hint: you're too close to see your own genius) ✅ How to make your website your hardest-working salesperson so sales calls feel effortless When your messaging is scattered across social media, networking events, and your website, potential clients get confused. And confused people don't buy. This episode reveals how to create one powerful story that works everywhere, attracts aligned clients, and positions you as the obvious choice. Stop exhausting yourself trying to be everywhere. Let your story-driven website do the selling for you. Subscribe now and discover how to turn your digital brochure into a client-converting machine. Episode Highlights 0:00 Introduction: The Messaging Problem Every Entrepreneur Faces  6:45 The Bottle Effect: Why You Can't See Your Own Genius  15:25 Making Your Client the Hero of Your Story  22:15 Your Website as Your Marketing Hub  33:45 Niching Down Without Fear of Missing Out  44:50 Story as a Filtration Device: Clearing the Clutter  48:30 Pick Two Marketing Channels and Forget the Rest  55:40 Final Advice: Stop DIYing and Get Support HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoorstoryLISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify Connect with LaChelle on Instagram: https://instagram.com/lachellewieme LaChelle’s Website:  https://iam-lifebydesign.com LaChelle’s Podcast: https://iam-lifebydesign.com/podcast #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #WebsiteMessaging #ClientConversion

    41 min
  3. Ep. 51 | Visibility as Strategy: How to Finally Get the Recognition You Deserve with KJ Blattenbauer

    11 NOV

    Ep. 51 | Visibility as Strategy: How to Finally Get the Recognition You Deserve with KJ Blattenbauer

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Have you ever watched someone less qualified than you get all the media attention? It's beyond frustrating when you're the real expert, but someone else is landing the press coverage and recognition you deserve. The truth is, waiting until you're "big enough" for PR is costing you clients, credibility, and opportunities right now. In this episode, powerhouse publicist KJ Blattenbauer reveals why visibility isn't vanity, it's strategy. She breaks down exactly how small businesses and service providers can get press coverage without celebrity budgets or massive followings. What You'll Learn: ✅ Why experts stay invisible (and the costly mistake of waiting to "be ready" for PR) ✅ The foundation work that makes or breaks your media opportunities (Hint: It starts with message congruence.) ✅ How to identify newsworthy stories hiding in plain sight within your business Ready to stop watching less qualified competitors steal your spotlight? KJ shares the exact steps to position yourself as the recognized leader you already are.  Subscribe and listen now to transform your visibility strategy. Episode Highlights 00:00 Introduction: Meet KJ Blattenbauer, Powerhouse Publicist 02:00 Success Story: Marble Kitchen Design Firm's 12-Month Waitlist 07:00 The Bottle Effect: Why You Can't See Your Own Story 09:00 The Biggest Mistake Experts Make with PR 11:00 Three Steps to Prepare for Media Pitching 13:00 Visibility vs. Vanity Metrics 15:00 The Power of Message Congruence Across All Platforms 23:00 Action Step: Get Your Foundation in Order More About KJ Blattenbauer KJ Blattenbauer is a veteran publicist, brand strategist, and author with nearly three decades of experience turning bold ideas into national headlines. Known for her fearless messaging and sharp media instincts, she’s helped shape and elevate some of the most recognizable brands in business, lifestyle, and beyond. As the founder of Hearsay PR and the author of How to Be a Media Darling, KJ blends strategic storytelling with no-fluff advice to help entrepreneurs own their voice, build lasting authority, and get seen where it counts. Website: https://www.hearsaypr.com/ Book: https://www.amazon.com/Media-Darling-Karen-Jayne-Blattenbauer/dp/1670775240 Instagram: https://www.instagram.com/hearsaypr Instagram: https://www.instagram.com/kjblattenbauer HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoorstory LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #VisibilityStrategy #PRforExperts #MediaCoverage #SmallBusinessPR #ExpertPositioning

    25 min
  4. Ep. 50 | Stop Chasing Clients: Let Podcast Guesting Bring Them to You

    4 NOV

    Ep. 50 | Stop Chasing Clients: Let Podcast Guesting Bring Them to You

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Tired of marketing to the same people who never buy? Your current audience already knows what you do, and if they haven't hired you yet, they probably won't. The real issue isn't visibility; it's that you need fresh, qualified audiences who've never heard of you before. What You'll Learn:  ✅ Why most marketing stops working (and the 3 stages of audience growth you're missing) ✅ How podcast guesting lets you borrow trust from established hosts without ads or cold outreach ✅ The exact 4-step funnel that turns podcast listeners into paying clients Podcast guesting puts you in front of people who are already listening on purpose, not scrolling past your posts. One interview can reach hundreds of new people, build lasting relationships, and position you as the go-to expert, all without spending a dime on ads. Ready to stop chasing clients and start attracting them? Hit subscribe and learn how to make podcast guesting your most powerful client attraction tool. Episode Highlights 00:00 - Introduction: Why Your Marketing Stopped Working 00:45 - The 3 Stages of Audience Growth (And Where You're Stuck) 01:45 - How Podcast Guesting Solves Your Audience Problem 03:45 - The 4-Step Funnel: Turning Listeners Into Paying Clients 05:45 - What You Can Stop Doing Once Podcast Guesting Works 06:45 - The 5-Step Action Plan to Get Started with Podcast Guesting 09:00 - The Catch: What You Need Before Podcast Guesting Works 09:45 - Final Takeaway & Next Steps HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoorstory LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #PodcastGuesting #AudienceGrowth #ClientAttraction #MarketingStrategy #ServiceProviders

    11 min
  5. Ep. 49 | The 5-Step System to Organize Your Business & Reclaim Your Time with Tracy Hoth

    28 OCT

    Ep. 49 | The 5-Step System to Organize Your Business & Reclaim Your Time with Tracy Hoth

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat https://www.reddoordesigns.com/free-resources Ever feel like you're drowning in digital clutter while your dream clients slip away? You're spending 30 minutes hunting for files instead of closing sales. Your desktop looks like a digital crime scene. And that "stuff to deal with later" folder? It's haunted. Professional organizer and coach Tracy Hoth joins me to share her game-changing SPACE method, a 5-step system that works for everything from your computer files to your calendar to your entire business operations. Here's what you'll discover: ✅ The one organizing mistake that's costing you time, money, and mental energy (hint: it's not what you think) ✅ Tracy's 5-folder system that makes finding any business file effortless, no more "where did I save that?" panic ✅ Why starting with containers sabotages your success, and what to do instead for lasting results Ready to stop wasting precious hours searching for files and start spending that energy on revenue-generating activities? This episode will transform how you work. Episode Highlights 0:00 - Introduction: Why Organization Transforms Your Business 2:00 - How Tracy Became a Professional Organizer & Coach 5:45 - The SPACE Method: 5 Steps to Organize Anything 11:35 - The 5 Essential File Folders Every Business Needs 15:40 - Client Success Story: From Chaos to Creative Freedom 19:00 - The Powerful Link Between Space and Mental Clarity 21:15 - Best Advice for Overwhelmed Business Owners 23:30 - AI Tools & The 15-Minute Declutter Challenge More About Tracy Tracy Hoth (pronounced like both) is a 17-year veteran professional organizer and certified life coach who is on a mission to empower coaches to create streamlined and organized businesses. She is the host of the top 1% globally ranked Organized Coach Podcast and creator of Organized Coach Academy, where she simplifies everything to help coaches become organized CEOs. Connect With Tracy Website: https://simplysquaredaway.com/ Free class: https://simplysquaredaway.com/5files Podcast: https://simplysquaredaway.com/podcast/ LinkedIn: https://www.linkedin.com/in/tracyhoth/ Instagram: https://instagram.com/tracyhoth HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoorstory LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #BusinessOrganization #ProductivityTips #DigitalOrganization #SmallBusinessSystems #CoachingBusiness

    26 min
  6. Ep. 48 | The Website Formula That Turns Browsers Into Buyers with Troy Trewin

    21 OCT

    Ep. 48 | The Website Formula That Turns Browsers Into Buyers with Troy Trewin

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources Ever wonder why some websites instantly connect while others fall flat?  After 23 years helping brands like Nike and Adidas tell their stories, I discovered the real secret: your website shouldn't be about you, it should be about your client's transformation. In this episode, I sat down with Troy Trewin to share how story-driven messaging completely transformed my business (think 384% revenue growth in one year). We dive into why traditional websites fail, how to overcome the "bottle effect" that keeps you from seeing your own genius, and the exact framework that helps service providers stand out in crowded markets. Here's what you'll learn: ✅ Why you can't write your own website copy (and what to do instead) ✅ The two forces working against every business owner trying to explain their value ✅ How to position yourself as the guide, not the hero, in your client's success story Ready to turn your website into your hardest-working salesperson? Hit subscribe and discover how one compelling story can replace scattered marketing and double your sales. Episode Highlights 00:00 Welcome and introduction03:15 Why traditional websites fail to convert12:30 The bottle effect keeping you stuck18:45 Story-driven websites that sell 24/728:40 Building your team and scaling with story HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoorstory LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify Connect with Troy on Instagram: https://instagram.com/grow.a.small.business Troy’s Website: https://growasmallbusiness.com/troy-trewin Troy’s Podcast:  https://podcasts.apple.com/au/podcast/grow-a-small-business-podcast/id1493225367 #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #WebsiteMessaging #ServiceProviderMarketing #BusinessStorytelling #ClientAttractionStrategy

    47 min
  7. Ep. 47 | The Productivity Breakthrough: Buffer Time & AI That Works with Kelly Fifield

    14 OCT

    Ep. 47 | The Productivity Breakthrough: Buffer Time & AI That Works with Kelly Fifield

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Ever close your laptop at the end of the day wondering what you actually accomplished? You're not alone. Most entrepreneurs are working harder than ever but still feeling behind, and it's not because you're doing something wrong. Kelly Fifield is a productivity coach who helps overwhelmed entrepreneurs finally finish the projects keeping them from getting clients. She uses AI and accountability systems to help you create calm, focused productivity, and she's living proof it works. After years of pulling all-nighters and barely surviving her own business, Kelly cracked the code to relaxed evenings and a calendar that actually works. ✅ Why planning buffer time in your calendar is the secret to feeling ahead instead of always behind ✅ The biggest mistake coaches make that keeps them stuck in the "dive in and get started" trap ✅ How Kelly's clients are using AI to design programs, generate content, and land more clients, without the tech overwhelm One client now has completely work-free evenings. Another is generating weekly content with AI and booking more clients than ever. This isn't about productivity hacks, it's about reclaiming your time and your life. Tune in now to discover how to work smarter, not harder. Episode Highlights 0:00 - Introduction: Meet Productivity Coach Kelly Fifield 5:00 - The Missing Piece: Why Buffer Time Changes Everything 15:00 - Breaking Through Project Overwhelm & How Kelly Works with Clients 21:00 - AI for Beginners: Tools, Tips & Game-Changing Shortcuts 32:00 - Overcoming AI Overwhelm & Where to Find Kelly More About Kelly Kelly Fifield is an AI systems strategist, productivity specialist, and certified life coach whose frameworks deliver organized focus and AI‑amplified results. Access Kelly’s Free Mini-Course  90-Day Content in 20 Minutes: Emails and Social for Coaches https://www.productivitygeniuscoaching.com/ai-coaches-quick-start-lp Connect with Kelly https://www.instagram.com/productivitygeniuscoach/ https://www.facebook.com/productivity.genius https://www.productivitygeniuscoaching.com/ https://www.productivitygeniuscoaching.com/gpt-workshop Rick Mulready's AI Playbook Community https://www.skool.com/ai-playbook/about?ref=9bad5c1bf3714ea0b400c174b92bea4e HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #ProductivityForCoaches #AIForEntrepreneurs #CalendarBlockingTips #OvercomeOverwhelm #TimeManagementHacks

    32 min
  8. Ep. 46 | Website Not Converting? Here's the Structure You're Missing

    7 OCT

    Ep. 46 | Website Not Converting? Here's the Structure You're Missing

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Is your website sending potential clients running? Most coaches and consultants have beautiful websites that do absolutely nothing to book calls. The problem isn't your design, it's your structure. In this episode, I'm breaking down the exact StoryBrand framework I use to transform websites into client-generating machines. You'll learn the specific order of every section, from your header to your call-to-action, and why each piece matters for conversion. What You'll Learn: ✅ The one-page website strategy that makes scrolling effortless and booking calls natural (multi-page sites are costing you clients) ✅ How to craft a call-to-action with built-in benefits that gets your calendar booked out (hint: "Contact Me" isn't cutting it) ✅ The "What's at Stake" section that gently nudges hesitant visitors to finally take action without feeling pushy Stop treating your website like a digital brochure. Make it your most powerful sales tool by implementing the exact structure that's helped my clients double their conversions. Hit subscribe and transform how your website works for your business. HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #WebsiteConversion #ClientAttraction #CoachingWebsite #StoryBrandFramework

    32 min
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About

Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.

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