How Crisis Breeds Innovation U and I

Maintaining a meaningful digital connection with customers has never been more important. Consumers are increasingly relying on digital to carry out day-to-day activities, and of course, brands need to meet them on their preferred channels. 


We sat down with Jesse Channon, the Chief Growth Officer of Columbia Care, and Jamie Grimstad, the founder and CEO of Favour Gum to discuss how they are tackling this new challenge. How have they managed the switch to digital, and what has it meant to adapt their services to the unique needs of their audience? We'll find out.